LAUNCHES
Mad Vision Brings Red Bull Racing Eyewear to the U.S.
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Wearer: With technical precision and innovative design, the collection targets ambitious men from 16 to 40 years old.
Specifics: “The Red Bull brand is synonymous with the action sports lifestyle,” said Dan Pady, vice president of the sport division at Mad Vision. “Consumers in this category have high demands for new sunglasses and goggles from a recognized brand, with cutting edge designs, great fit and innovative materials at affordable prices.”
Selling Points: To meet these demands, the collection incorporates materials used in Red Bull Racing Formula One race cars. Xtreme matrix polymer from race car seats creates thin, lightweight optical and sun frames with outstanding comfort. Additionally, the sunglasses integrate Xtreme nylon lenses (XNL), an unbreakable material used in helmet visors. XNL is the lightest ophthalmic lens in the world with an incredibly high abbe value for unbeatable clarity, the company said. Equipped with Carl Zeiss lenses, the collection’s goggles combine a 360 degree outrigger system used to fit helmets and a pit stop exchange system allowing wearers to change lenses and frames quickly.
Price Guide: $$$-$$$$$
www.madvision.com
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Zeiss Offers Relief for Driver Stress in Low-Light Conditions
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Wearer: “Every winter, more than 1.3 million people search the internet for topics like night driving and driving in the rain,” said Jens Boy, Zeiss Vision Care’s president, North America. “This suggests that many people are experiencing problems in these situations and are actively seeking a solution. Zeiss DriveSafe makes it easy for ECPs to address this significant patient need.”
Specifics: Available in progressive and single vision designs, DriveSafe lenses offer excellent all-day performance, according to Zeiss.
Selling Points: Zeiss DriveSafe lenses are the product of extensive research into the visual challenges of driving. The lens maker worked with a leading headlight manufacturer to determine the best coating to reduce glare from modern headlights, resulting in DuraVision DriveSafe AR coating. The coating specifically targets the wavelengths of Xenon and LED headlights that cause blurred vision and discomfort in night driving. DriveSafe lenses feature Zeiss Luminance Design technology, a new lens calculation technology based on pupil size in low light conditions that results in clearer, more natural vision at twilight and on cloudy days.
Price Guide: $$$
www.zeiss.com
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SECOND LOOKS
Marchon Debuts New Calvin Klein Eyewear
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Specifics: Six new styles equipped with Calvin Klein’s signature reverse hinge, one optical and two sun styles for women and likewise for men.
Selling Points: The collection takes minimalism to a whole new level by removing any visible logos on the outside of the frame. In optical, the unique semi-rim matte metal frame of style K8009 for men is complemented by rich zyl temples for a minimalist, industrial look. For women, style CK7991 comes in rich colorways that contrast with metal accents on an ultra-feminine silhouette. In sun, the CK8002SP for men pairs a warm zyl front with metal temples for a modern twist on a classic style. The exposed hinge pins on the frame front also create visual interest. With a contemporary, retro-inspired look, the round, sharply contoured silhouette of style CK8503S features a unique metal inlay, while the reverse hinge pops against thin temples. For women, the cat-eye shape of style CK8507S features twin faceted hinge pins on each corner of the frame for a three-dimensional edge. Style CK8508S includes metal eye rims that accentuate the silhouette and reverse hinges that complement the frame’s neutral color palette.
Price Guide: $$$-$$$$
www.marchon.com
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Safilo Unveils Innovative Fendi Sunglass Collection
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Specifics: Six new sunglasses that celebrate Fendi’s unique workmanship and savoir-faire, the company said.
Selling Points: The geometric architecture of each sunglass is enhanced by unexpected colors and innovative materials creating a collection with unique and distinctive design, the company said. Butterfly and cat-eye shapes are embellished with triangular details for a 3D effect on style Fendi Angle and Fendi Lines, while crystal stones adorn the temples of the Croco Tail style. Inspired by the bird of paradise flower, Fendi presents the Paradeyes sunglass that defines a new interpretation of the “frame within a frame” concept. With metal temples in refined enamel colors, the floating architecture and cut-out volumes of the Paradeyes create a stunning contrast between the flat round metal eyes and the soft cat-eye shape in Optyl. A refined color palette of Havana, rose, cream, red and blue is combined with classic shades of brown and black to complete the collection.
Price Guide: $$$$$
www.safilo.com
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McGee Presents Badgley Mischka 2015 Collection
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Specifics: Nine optical frames for men of all ages; two optical and three sun styles for modern women who desire feminine, romantic and luxurious eyewear, the company said.
Selling Points: Featuring the highest quality products and design elements, Badgley Mischka’s exquisite attention to detail is directly translated through its latest collections. Highlights from the men’s optical collection include the Aston, a full Mazzucchelli acetate frame with a deep rectangular eyeshape and 5-barrel vintage hinge pins on the endpieces. With a semi-rimless frame in a shallow rectangular eye shape, the Talbot combines a light weight titanium front with acetate temples. Featuring a round eye shape and keyhole bridge, the Nash incorporates double laminated acetate and tapered temples with a hinge pin detail. In optical for women, the Coralie is an uplifted cat-eye available in double laminated acetate or a solid black front paired with colored temples. The Edie features a classic rectangular eye shape in tri-toned laminated acetate. In sun, the Jocelyne features a full Mazzucchelli block acetate frame with an uplifted cat-eye shape. With Swarovski adorned temples, the Camaline has a larger, rounded eye shape, while the Doriane is a cat-eye metal aviator with polished metal trim detailing on the brow.
Price Guide: $$$
www.mcgeegroup.com
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ALSO NEW
Ogi Eyewear Adds Style 9215
Ogi Eyewear has introduced the 9215. The 9215 blends the sophistication of feline-inspired fashion and a festive acetate pattern. A combination cat-eye confetti acetate paired with coordinating metal temples, the 9215 is available in four convivial color options, including purple confetti/pistachio and blue confetti/blueberry. Ogi Eyewear counter cards and logo blocks are available upon request. www.ogieyewear.com
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Morel Releases the Lightec Alpha 36
Morel has introduced the Alpha 36 from their Lightec collection, a line of optical frames and sunglasses made entirely from stainless steel, with an exclusive screwless flex hinge system, which combines lightness with technology. The Alpha 36 features a slim anodized aluminum temple attached to an aluminum top bar. This simple design uses a completely weld-free system reinforcing the lines of the temple. The ophthalmic style is available in three semi-rimless top bar models with a traditional groove; offered in slate blue, steel grey, and charcoal. Models are available in sizes 53, 54, and 56. All are progressive friendly. www.morel-france.com
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Zyloware Bows New Limited Edition Leon Max Styles
Zyloware Eyewear has released three new Leon Max Limited Edition styles. The Leon Max Limited Edition 6007 is a full rim bold zyl frame in an on-trend, oversized cat-eye inspired silhouette and a unique cut down from top to bottom on the front to create dimension. The Leon Max Limited Edition 6008 is a full rim, bold geometric shaped zyl frame that includes unique beveling features and a gold logo treatment on the inside right temple. The Leon Max Limited Edition 6009 is a bold zyl exaggerated rectangular shape in a mix of matte and shiny on the black coloration for a subtly chic outcome. All three styles feature a 7-barrel hinge design and accommodate progressives. www.zyloware.com
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