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Quick Take: The Shaquille O’Neal Squad Eyewear collection from Zyloware is all about comfort and style being the “new cool,” the company said. Game changing to this collection are performance-based materials and trendy design.
Wearer: Shaq Squad is designed and sized for younger guys with an active lifestyle and introduces three metal and three plastic styles in a variety of full rim and semi-rimless frames.
Specifics: Materials such as RE-90 thermoplastic, memory metal temples and bold pops of color reflect the athleisure method of styling.
Selling Points: Shaquille O’Neal Squad 501M is geared toward the younger guy who wants a modern and masculine frame. This frame is a full rim metal frame featuring a lightweight memory bridge, modified oval shape, snap-in nose pads, spring hinges and the SHAQ logo on the outer temple.
It comes in black and gunmetal. The 502M frame offers an attractive masculine look with its modified oval shape and lightweight memory bridge and comes in black, gunmetal and navy. The 503M frame model is semi-rimless metal that comes in a sleek rectangular shape. It comes in black or gunmetal and each frames sports a pop of color.
504Z is a frame that is meant to keep up with a guy’s active lifestyle. Constructed with TR-90 thermoplastic, this style is lightweight, durable and flexible. It’s offered in black, navy and grey. 505Z is also made from TR-90 thermoplastic and is full rim. This model come in black, black/green and navy. The stylish 506Z comes in a masculine rectangle shape and is a full rim frame with a double layered, lightweight TR-90 thermoplastic front. It comes in black/blue and grey.
“Shaquille O’Neal Squad marks Shaq’s first eyewear collection, created by Zyloware, for the younger guy,” Jamie Shyer, co-CEO and COO of Zyloware said. “Centered around the Athleisure trend, it is sporty yet fashionable with high-tech materials at an obtainable price point. Shaquille O’Neal Squad Eyewear fills a tremendous need in the eyewear industry that we’re excited to provide for.”
Price Guide: $$
www.zyloware.com

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Quick Take: Chlogan Eyewear, forging a partnership with Bluestar Alliance, has secured a license for the children’s brand Limited Too.
Wearer: “We see a need in the industry for a youth driven collection that offers great fitting shapes and a color range to satisfy the most discerning customer—both children and their parents,” said Mitch Zimberg CEO of Chlogan Eyewear. “I am confident our variety and pricing will stimulate interest in the Limited Too eyewear selection.”
Specifics: The Limited Too collection will include 15 styles in over 50 colors all of which were created from a fresh color palette. The collection will debut at Vision Expo West 2016.
Selling Points: Limited Too plans on incorporating a fresh marketing approach to engage with the Millennial customer and their parents, the company said in a statement. Activations will include, but aren’t limited to, print advertising, contests and giveaways as well as social media, content marketing and public relations.
Price Guide: $$$
www.chloganeyewear.com

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Quick Take: The Trina Turk collection being debuted by The McGee Group at Vision Expo West 2016 exudes carefree California glamour. Bold signature prints are paired with modern, chic frames with vintage inspiration.
Wearer: “A genuine California local, Trina Turk is inspired by the Golden State’s multicultural mix, creativity, craftsmanship, architecture and landscape—a synergy that permeates her contemporary, colorful and print-driven aesthetic,” the company said in a statement.
Specifics: With a philosophy to create wearable, optimistic fashion that incorporates the best parts of classic American sportswear, the collection is full of sophisticated silhouettes.
Selling Points: The Birdie frame is full acetate featuring a classic uplifted soft square shape. The full acetate Bellamy frame comes in an oversized square shape. The Kiernan frame sports a retro inspired uplifted rounded cat eye. Topanga is a retro, oversized round frame while the Palmas, a full acetate frame, is an oversized rounded square shape.
“In partnership with McGee, we’ve interpreted the pattern and vibrant color DNA of the Trina Turk brand into a collection that we look forward to introducing to the eyewear market. Our direct to consumer clientele will welcome signature sunwear to complete the lifestyle we’ve created in our stores and at trinaturk.com,” Trina said.
The Trina Turk collection will be available for purchase at exclusive eyewear specialists and Trina Turk boutiques.
Price Guide: $$$$$
www.mcgeegroup.com; www.trinaturk.com

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Quick Take: Nouveau Eyewear releases new vintage-inspired optical styles to the Van Heusen Studio collection for men.
Specifics: Four new frames in a variety of colorways with matte or shiny finishes.
Selling Points: The classic S356 features a heavy brow line and chunky temples balanced with slim eye wire and keyhole bridge. Designed with Big Man Fit technology, the retro S357 has extended end pieces and a wider bridge to fit wearers who need extra headroom. The S358 is a stout zyl design with signature hardware on each end piece, while the metallic end pieces of style S359 add visual interest between the zyl front and temples.
"Van Heusen Studio is made for the modern man," said John DeLuna, head of marketing at Nouveau Eyewear. "But modern men are increasingly adding vintage elements to their wardrobe. This new collection is the perfect way for guys to rock a retro-inspired look every day." Van Heusen Studio Eyewear is available in sizes 49 to 60.
Price Guide: $$
www.nouveaueyewear.com

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Quick Take: The Cocoons collection of professional grade polarized fitover sunglasses has announced new frame finishes to the company’s flagship collection of over 325 models.
Specifics: Two new glossy, two-tone frame finishes
Selling Points: Thoughtfully engineered to fit comfortably and securely over prescription eyewear, the Caramel and Leopard are available in all sizes of Cocoons fitover frame designs. The Caramel Cocoons incorporate a unique, two-tone finish of dark toffee with a touch of golden caramel. The polarized gray lens system provides a tasteful accent that is as effective as it is aesthetically appropriate, the company said. Reminiscent of the 1950s, the Leopard Cocoons combines a timeless tortoiseshell design with a gold interior and amber polarized lenses. Every pair includes a buoyant neoprene case and large ultra-absorbent lens cloth. The collection will be showcased at the International Vision Exposition in Las Vegas.
Price Guide: $$
www.liveeyewear.com, www.cocoonseyewear.com

Morel Lunettes has added new frames to its Nomad collection. The new styles, Cape Town, Jaipur, Seoul, and Tendo (among others) feature vibrant colors, come in stainless steel or acetate models and are made for both men and women. Cape Town, designed for women, features the hot colors of Africa, along with tribal designs to accentuate the frame. The hand-cut acetate is trimmed around the eye revealing a brightly colored line reminiscent of tribal makeup. Jaipur is inspired by the fiery colors of India. Worked from triple-layer acetate, the white base reveals graduated shades from bright to pastel. Model Seoul is inspired by the fluorescent lights, geometric designs and contrasting materials of its namesake. The men’s model Tendo offers strong contrasts, strict form, and precision. With a playful reference to the armor of the samurai, the metal parts are folded, inserted and screwed onto the casing of a slim temple with a spring-hinge, revealing a brightly colored border in the background.
www.morel-france.com/en/

A&A Optical announced the release of two new ophthalmic frames from their Seventy one collection. Inspired by indie-prep style, the collection is engineered for the Millennial, with timeless shapes, organic color variations, and a unique fusion of materials and textures. The model Concordia features a deep oval shape and keyhole bridge and comes in crimson, navy and tortoise. Salisbury is a vintage inspired frame that fuses the classic oval shape with metal accents and organic color. This acetate frame also has a keyhole bridge and is available in black, brown and tortoise.
www.aaopticalco.com