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Quick Take: Marcolin S.p.A is launching the Moncler Lunettes Collection. The complete collection will become available to the optical channel in January 2017.
Wearer: The Moncler Lunettes eyewear collection is characterized by tradition, contemporary design and technology and draws inspiration from the iconic Moncler down jacket which has transcended trends and cultures since its inception in 1952.
Specifics: The acetate men’s ML0003 and unisex ML0004 frames highlight a more retro look with removable leather side shields while aerodynamic temples have a look of high altitude googles.
The dynamic collection is refined with the quintessentially feminine round shape on the ML0005 and the squared silhouette of the unisex ML0006. The soft exaggerated shape of the two acetate styles recalls the light and voluminous shape created by the down jacket which is ultimately the soul of the Moncler brand.
Selling Points: “Marcolin is a worldwide leading company in the eyewear industry and Moncler is synonymous with duvet par excellence. Two successful histories that in common have high-attention to detail as well as to the brand’s uniqueness and quality codes and values. This partnership enables us to target those consumers who are looking for a distinctive, valuable and Made in Italy product through an accurate and extremely selected distribution in order to emphasize the exclusivity that is the core of the collection. With Moncler, Marcolin has strengthened its positioning in the luxury segment,” said Giovanni Zoppas CEO of Marcolin.
The new sunglass collection elevates the brand value of excellence. Inspired by the classic 70s ski goggle shapes, the acetate ML0001 and the more feminine ML0002 stand out with an embossed metal logo on the frame front with little details on the temples that showcase the “boudin” manufacturing effect distinctive of the Moncler jacket.
Price Guide: $$$$$
www.marcolin.com

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Quick Take: The Persol Calligrapher model is inspired by the world of modern calligraphy.
Specifics: The Calligrapher edition includes two optical styles and two sun styles combining a range of quality materials to create elegant frames. 
Selling Points: The acetates are based on sophisticated vintage shades from the Persol archives and blend well with the bridges and sleek temples in which come in metal, further showcasing Persol’s dedication to craftsmanship and quality. Persol has also collaborated with Paul Antonio, a talented artisan and authority in the world of calligraphy in its latest campaign for the Calligrapher Edition.
Price Guide: $$$$$
www.persol.com

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Quick Take: The Ziggy collection embodies whimsical, free-spirited frames.
Specifics: This collection features curving lines, artistic designs and frames that encapsulate retro elements in beautiful colors and sophisticated patterns. Details including laser engraving, sparkling accents and contrasting colors bring these frames to life. New acetates in caramel, royal blue along with shades of red and black with embedded sparkles can be seen throughout.
Selling Points: Ziggy frames feature versatile and unique designs that stand out from the crowd. Quality craftsmanship and materials guarantee a lightweight and comfortable fit. Cendrine Obadia, the French-Canadian designer behind Zig Eyewear has spent more than 20 years honing her craft. “Today she is creating some of the most innovative and inspiration pieces available on the market. Combining vibrant colors, intricate detail and bold design features, her standout style brings each frame to life in its own unique way,” the company said in a statement.
Price Guide: $$$$$
www.zig-eyewear.com

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Quick Take: Luxury French eyewear brand, Vuarnet and Rag & Bone have announced a special collaboration launch for the holiday 2016 season. Combining Rag & Bone’s downtown New York vibe and Vuarnet’s expertise in luxury sport, mineral glass sunglasses, the two have created a collection based on a shared commitment to technical excellence, high quality and modern design.
Specifics: The collection riffs on four Vuarnet silhouettes in colorways exclusive to the Rag & Bone collaboration. These include the iconic Glacier and Legend 02 styles, as well as two new silhouettes, the Cable Car and District. Made from the finest mineral glass with precision and expertise in the Vuarnet factory near Paris, the lenses deliver superior clarity, high durability and 100 percent protection against UV rays and harmful infrared and blue light.
Selling Points: "I am personally a great fan of Rag & Bone, a brand I discovered by chance years back in NYC, in its early stages. Such a collaboration is really a great opportunity for Vuarnet to establish and share our philosophy in the balance of excellence and cool,” said Lionel Giraud, Vuarnet CEO.
Price Guide: $$$$$
www.vuarnet.com; www.rag-bone.com

Max Mara is adding two new women’s frames to their collection for Safilo for fall. The new styles feature distinctive chromatic detailing and bold geometries that create a must-have accessory for the dynamic and independent woman. The new models, Ilde I and Ilde II have a 20s-inspired silhouette. Ilde I conveys femininity and a retro feel, while Ilde II has a soft, oversize shape highlighted by an acetate brow bar. With the front’s structured graphic lines, and an overall metal construction, Ilde I comes in various combinations such as a yellow front with brown lenses or a light blue front with blue lenses; and Ilde II comes in shades of black, ivory, red and brown.
gb.maxmara.com