LAUNCHES
Eastern States Eyewear Presents First Collection With Coco and Breezy
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Wearer: Functional pieces of art for the girl who loves geometric shapes and art deco.
Specifics: Eight styles represent Coco and Breezy’s penchant for bold, head-turning designs.
Selling Points: A variety of statement making shapes include round and upswept flairs as well as progressive, geometric cuts. Acetate cuts and bevels as well as strong metallic end-piece accents perfectly balance subtleties such as color contrasting nose pieces and rubber coated temple designs. Each frame comes packaged within a specialized hardcover box and includes a case and cleaning cloth. Having already found fans in celebrities ranging from the late Prince to Lady Gaga to most recently Quavo, the collection is striking enough for celebrities yet wearable enough for a high fashion consumer.
Price Guide: $$$$
www.eseyewear.com
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SECOND LOOKS
Kenmark Eyewear Introduces New Vera Wang Core Styles
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Specifics: Six new optical styles
Selling Points: The Vera Wang collection, known for its modern approach to feminine glamour and beauty, features contemporary inspired shapes and themes. The V500 is a modern full rim zyl with keyhole bridge in a mix of pattern and solid color acetates on the temples. The V505 style is a feminine oval shape with a full zyl front and metal temples inspired by runway looks. The V511 showcases a semi-rimless flat metal silhouette with thin metal temples also inspired from the runway while the V507 is a chic cat eye with intricate carving detailing on the front, exposing rich acetate colors.
Price Guide: $$$
www.kenmarkeyewear.com
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Hands of Time Eyewear’s Francis Drake Collection Debuts New Perfect Fit Styles
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Specifics: Six new styles for men and women.
Selling Points: The six new styles—The Casitas, Trinity, Berryessa, Tahoe, Donner and Isabella—represent a new design aspect for Hands of Time and the Francis Drake Collection as these frames are the first “Perfect Fit” styles. “The new perfect fit styles are aimed to accommodate those who have shallower nose bridges and higher cheekbones,” Tyler Evans, owner of Hands of Time Eyewear said.
“Our new perfect fit frames are crafted out of Mazzucchelli zyl and come equipped with built up bridges, so the frames sit higher on the bridge of the nose, allowing more room between the frame and cheekbones. Our goal with the Francis Drake collection is to have a frame for every face. With the addition of our first “Perfect Fit” styles, we feel that we are moving closer to fulfilling that goal,” Evans said.
Price Guide: $$
www.handsoftimeeyewear.com
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ALSO NEW
WestGroupe’s Evatik Bows Two New Summer Styles

www.westgroupe.com
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ClearVision Optical Expands Its Junction City Collection

www.cvoptical.com
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