LAUNCHES
A&A Optical Launches the New Cremieux Collection
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Wearer: Dapper individuals seeking a taste of French elegance.
Specifics: 12 styles with a total of 33 SKUs.
Selling Points: The Cremieux Collection is categorized by contemporary classic style coupled with a touch of timeless French Riviera. The collection features preppy details with quality, chic elegance. All of the frames in this collection feature high quality materials with a combination of Italian and Japanese acetates, German and Austrian spring hinges, fine metal and iconic Cremieux custom prints. All frames feature a French quote from Stephane Cremieux: “Ma vision du style.” Translated to mean “My vision of style.” Walter Roth, A&A Optical product development manager, described the collaborative design process with Cremieux. “Stephane Cremieux has been a true partner in creating this debut collection. His keen sense of color and innovative use of prints updated the preppy aesthetic and added a new twist to classic designs. The design of each eyewear style is shaped by the thoughtful finishing touches of Cremieux’s apparel and accessories.”
Price Guide: $$$
www.aaopticalco.com
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SECOND LOOKS
Marcolin Debuts Autumn/Winter Roberto Cavalli Collection
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Specifics: Optical and sun styles that are created with exclusive combinations of diverse materials, producing sophisticated results.
Selling Points: The collection is comprised of a variety of styles and features new chromatic palettes. These palettes are adapted to enhance glamour and timeless designs. The use of metals in these frame designs also adds character to not only fashion forward looks but also more contemporary styles. Some new styles include the RC1026 which is a contoured frame made entirely of metal with comfortable acetate end tips. The RC1047 is a multi-layered acetate frame that makes a bold fashion statement. Some of the new optical styles include the RC5031 which a slight cat eye shape with diamond effect metal accents placed on the temples and front ends. The RC5041 is a feminine shape that is studded with over 70 crystals on the brow line while the metal temples are specifically crafted to create a braided effect.
www.marcolin.com
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ALSO NEW
Luxottica Introduces the Ray-Ban Marshal
Luxottica has fused the unique angled profile of The Hexagonal and the flat upper bar and temples of The General to create a new icon—The Marshal. This frame bridges the past with the present as it evolves the popular styles of these two Ray-Ban frames. Creating a look in light color tones and cutting edge shades, The Marshal embodies a distinctive look. This frame is available in seven refined color options including polished gold, silver and gunmetal and a modern total black, with iconic G15, polar green and grey gradient lenses and three new gradient mirror shades for a more contemporary take. www.luxottica.com; www.ray-ban.com
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Modo Adds New Shapes to Modo Paper-Thin Acetate
Modo’s Paper-Thin Acetate frames are created with 0.6mm thick Beta Titanium 153 and combine lightness and strength of titanium with incredible flexibility. Modo Paper-Thin Acetate’s new designs include an exposed metal brow which also highlights the color possibilities of the acetate/titanium combinations. The 4512 is a feminine square silhouette that takes on a slight cat eye shape with the exposed titanium brow. It comes in colorways such as crystal acetate and gold titanium, blue tortoise acetate and blue titanium as well as black and gold. The deeper feminine square shape 4513 can be worn in a nude/rose gold hue along with the red smoke acetate and black titanium combination as well as tortoise/ burgundy and classic black/gold. www.modo.com
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Charmant Bows New Looks From Elle Eyewear
Charmant’s new styles from Elle Eyewear are all about modern femininity. These styles feature a French flair that appeals to the independent, modern woman. The August 2017 optical collection from Elle Eyewear captures the ideas of modern femininity with a strong color selection that exudes strength and confidence. The EL13436 is a light, fluid frame style featuring a contrast of geometric metal decorations that shows a subtle graphic influence. The EL13438 is all about geometric detailing featuring an eye catching criss-cross metal detail on the temples. Additionally, the EL13439 is a statement making rectangular frame showcasing straight, modern lines and criss-cross detailing. www.charmant.com/us
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