LAUNCHES
Hilco Vision Introduces Milo & Me Kid’s Eyewear
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Wearer: Kids ages 6 to 12 looking for durable yet fun frames.
Specifics: Milo & Me features eight styles in over 16 fun and vibrant colors that kids will love. The durable nylon and TPE construction stands up to a kid’s “rough and tumble world.”
Selling Points: Additional features include fully adjustable temples and locking screws. These light weight, comfortable frame styles range in sizes for ages 6 to 12 and each frame includes a case, sport strap and optional ear cable hook accessories.
Price Guide: $
www.hilco.com
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SECOND LOOKS
ESE Debuts Fall Optical Styles From Diva Eyewear
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Specifics: Five styles have been added to the brand’s classic collection and three more are added to the new Diva Trend line.
Selling Points: Comprising the classic styles are four metals and one acetate. Intricate detail work such as epoxy coating, metal layering and laser cutting mesh with the fine contours and delicate lines that define designer Antonio Coffen’s work. Each frame is amplified with an array of Austrian Swarovski Crystals cut in a variety of shapes and sizes and occasionally colored to provide an added enhancement. The shapes range from modified rectangles to stylish rounds. A variety of clever colors work in concert with a mix of gold and silver bases.
In Diva Trend, the collection utilizes the insertion of multi-colored foils within its acetate temples to provide unique detailing and original color reflections. An array of youthful, high fashion shapes are complemented by bold, modern acetate colorations to further complement the foil pantones.
Price Guide: $$$$ to $$$$$
www.eseyewear.com
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Johnson & Johnson Vision Expands Monthly Offering With Acuvue Vita CLs for Astigmatism
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Specifics: Daily wear, monthly replacement contact lenses with Blink Stabilized Design and HydraMax Technology for consistent, clear vision with reliable, exceptional comfort all month long.
Selling Points: Acuvue Vita for Astigmatism combines two technologies: HydraMax Technology, which is a non-coated silicone hydrogel formulation balanced to help maximize and maintain hydration throughout the lens and Blink Stabilized Design, which works naturally with the eyelids to keep the lenses in the correct position. Additionally, Acuvue Vita for Astigmatism provides Class I UV protection, blocking approximately 93 percent of UVA and 99 percent of UVB rays.
“It is important that when eyecare professionals prescribe a monthly contact lens for their astigmatic patients, they can be confident that the lens provides consistent, clear, stable vision and exceptional comfort for a full month of wear—not just for the first week or two,” said Cristina Schnider, OD, director, global professional affairs for Johnson & Johnson Vision Care, Inc.
www.jnj.com
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A&A Optical’s Fall Styles From Cremieux Eyewear
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Specifics: 12 new styles mixing contemporary classics with timeless French Riviera touches.
Selling Points: Cremieux Eyewear is defined by pretty details and quality, chic elegance. The Ceasar, a deep rectangle exudes sophistication with its minimalist design. The frame, made of handmade Japanese and Italian acetate is available in black, pine and rye. The black frame features a multi-laminate acetate with layers of subtle mustard. The rye frame features a semi-translucent gradient of browns and taupe and the pine frame is a semi-translucent pine green acetate. New Prince is a combination of classic shape, sophisticated styling and modern metal details. The round acetate frame features a metal bridge and thin metal temples, accented by custom Cremieux printed acetate temple tips. The Tropez is crafted of a handmade, round acetate front with keyhole bridge and combination wood and acetate temples. The combination frame is available in black, navy and tortoise.
Price Guide: $$$
www.aaopticalco.com
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ALSO NEW
Luxottica’s Ray-Ban Bows New Aviator Blaze Style

www.luxottica.com; www.ray-ban.com
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Costa Extends Optical Collection With a New Style and Additional Colorways

www.costadelmar.com
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Modern Optical International Adds New Styles to B.M.E.C Collection

www.modernoptical.com
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