LAUNCHES
Mad Vision Launches Vinyl Factory Eyewear Collection
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Wearer: Today’s style conscious frame wearers who appreciate unique designs giving off pop and retro vibes.
Specifics: A collection of over 250 styles are available in the U.S. including ophthalmic frames, all polarized sunglasses and the Icons collection.
Selling Points: The Vinyl Factory collection by Mad Vision showcases evocative frame names and product detailing such as golden disc inserts and electric guitar neck shaped temple tips. Additionally, the sunglass line is 100 percent polarized and features multi-layer AR coating. The Vinyl Factory concept “is a fantastic opportunity for our optician partners all over the U.S. to differentiate their stores in a very distinctive and qualitative way and offer a 100 percent different line which appeals to a wide consumer base” said Guillaume Pottecher, president of Mad Vision.
Price Guide: $$$$ to $$$$$
www.madvision.com
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SECOND LOOKS
Marcolin’s Tom Ford Expands Private Eyewear Collection
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Specifics: Three new models have been added to the 11 existing Private Collection models.
Selling Points: The frames in the Private Eyewear Collection are made with quality materials including genuine water Indian buffalo horn and Japanese Titanium. These styles are “worn by Tom Ford himself and specially designed for eyewear lovers,” Marcolin said. TOM N. 12 is a timeless style crafted from dark brown striped or green striped genuine horn. It features the iconic T logo and is enhanced by photochromic lenses that darken and lighten automatically, depending on light conditions. TOM N. 13 is an optical style with a classic soft round shape and is available in dark brown striped or light brown striped genuine horn and optical model TOM N. 14 comes in dark brown striped or light brown striped genuine horn with a foldable metal clip and polarized lenses. These new models will be sold in Tom Ford stores and select retailers starting this month.
Price Guide: $$$$$
www.marcolin.com
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Luxottica’s Versace Adds Styles to Manifesto Collection
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Specifics: These new designs build on the core values of the Versace woman.
Selling Points: These looks are inspired by the iconic Versace Fall/Winter 2017 fashion show, as these glasses celebrate the values that have become part of the DNA of the world of Versace. High profile metal constructions and colorful mirror shades shape the glamor of these styles which reflect the boldness of the catwalk. Additionally, until Oct. 18 on SunglassHut.com frames from the Versace Manifesto Collection can be personally engraved with one of the five Manifesto words: power, strength, courage, loyalty and unity on the outer temple tip.
Price Guide: $$$$$
www.luxottica.com
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ALSO NEW
Staag Spectacles From Plan “B” Eyewear Debuts Sleek New Look
Plan “B” Eyewear introduces new Staag Spectacles models that take the collection in a fresh direction. These new elevated designs are slim and sleek, paying homage to vintage details. Made from dense high quality acetates and pure forms of titanium, these frames are exceptionally light, comfortable and aesthetically appealing. Unique features include embellished bridges and titanium nose-pads. Carefully crafted and thoughtfully designed, these frames are perfect for the individual looking for exceptional style. www.alternativeeyes.com
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Hands of Time Eyewear Intros New Optical Styles to Christie’s Jewelry Collection
The Christie’s Jewelry collection from Hands of Time Eyewear is debuting five new styles to its fall/winter collection. These mature women’s ophthalmic styles underline the sophisticated personality of the collection. The new looks present soft, feminine shapes and are highlighted by stone accented temples as well as double laminated Mazzucchelli zyl. The new styles also feature a broad color palette. www.handsoftimeeyewear.com
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