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SYSTEMS / EQUIPMENT
Enhanced Vision Intros Portable HD Video Magnifier
Product: Transformer HD Video Magnifier
Top Line: Developing assistive technology for low vision patients since 1996, Enhanced Vision designs adjustable electronic magnifiers like the Pebble HD and Amigo HD portable handhelds, and award-winning “text-to-speech” OCR desktop CCTV’s, like the DaVinci Pro and Merlin Elite. The new Transformer HD video magnifier is now available, offering patients both up-close and distance viewing in a portable device that’s compatible with tablets, iPads, and smart phones.
Close Up: The Transformer HD comes equipped with an adjustable full HD 1080p 3-in-1 camera, with built in Wi-Fi, offering low vision patients an easy-to-use portable solution for reading mail, medicine bottles, daily news, etc. Compact and lightweight, the Transformer HD makes it easy for patients to connect wirelessly to their favorite devices, including tablets, iPads, desktops, laptops, or even their phone. “We wanted to create a portable option that offers newly diagnosed patients with macular degeneration a way to stay engaged with everyday tasks and the things they love,” said Jeri Scanlon, director of marketing.
Vital Stats: With 32 viewing modes to optimize contrast and brightness, and optional OCR “text-to-speech” for reading books and documents aloud, the Transformer HD is a versatile solution for patients struggling with low vision.
www.enhancedvision.com; (888) 811-3161
WEB TECH
LensFerry S Expands to Include All Contact Lens Modalities
Product: EyeCare Prime, a subsidiary of CooperVision that is a leading global provider of marketing services created exclusively for eyecare practitioners, announced that LensFerry S has expanded to include all modalities, bringing the convenience of automatic monthly payments and quarterly or semi-annual contact lens deliveries to a broader spectrum of patients while maintaining a central role for the eyecare professional. The service was developed to help practices increase annual supply sales, and includes all major manufacturers’ contact lens brands.
Top Line: When it launched in April, the first-of-its-kind subscription-based ordering service focused specifically on one-day contact lenses. With its most recent announcement, LensFerry S includes monthly, two-week, and one-day lenses from multiple manufacturers at eyecare professionals’ specified prices. When patients enroll in the service, the annual cost of their contact lenses is divided into automatic monthly payments and they receive a three- or six-month supply of lenses, depending upon modality. The prescribing practice receives the sales revenue as if the lenses had been paid for in-office.
Close Up: “The subscription industry has rapidly grown to generate $5 billion in revenue annually in the U.S. Consumers are utilizing subscriptions to buy everything from makeup to razors, diapers to laundry detergent, and dinners to movies,” said Mark Lindsey, global general manager, EyeCare Prime. “We have partnered with eyecare practices to take advantage of this growing business model by applying it to contact lenses with LensFerry S, which enables them to retain more contact lens sales and offer contact lens wearers the convenience they have become accustomed to with other retailers.”
Unlike some other direct-to-consumer subscription models, LensFerry S does not force patients to switch to different contact lenses by requiring them to request only one type of contact lens product. With LensFerry S, the eyecare professional retains fitting and prescription control and flexibility for the benefit of the patients’ health and well-being.
Vital Stats: According to EyeCare Prime, early adopters of LensFerry S have reported up to a 20 percent increase in annual supply sales in their practices. With this new upgrade, opening the service to all modalities, pricing to practices will remain the same. This is meant to encourage widespread adoption with the intent of elevating patient convenience and service levels while retaining contact lens sales in the practice.
LensFerry S is available to all eyecare practices in the U.S. It costs $49 per month, plus $2.50 per shipment. For every completed patient annual subscription through LensFerryS, EyeCare Prime makes a donation to Optometry Giving Sight for an eye exam.
www.lensferry.com/; http://coopervision.com
TOOLS / SUPPLIES
Arch Crown Releases 2017 Op-Tag and Label Plus Bar Code Technology Catalog
Product: Arch Crown’s 2017 Op-Tag and Label Plus Bar Code Technology
Top Line: The new, 40-page catalog features over 100-style stock, pre-printed and custom printed Op-Tags and labels including a full-line of bar code technology products.
Close Up: New Poly-Lam thermal transfer computer string and barbell style tags are stronger than polyester and Kimdura and provide superior print quality, according to Arch Crown. Text and bar code images will not rub off. TT364 with adhesive-free loops are available in gold, silver, white, yellow, green, blue, pink and orange. TT340 and TT369 matte finish tags are ideal for handwriting or for computer printing.
Vital Stats: Arch Crown’s bar code packages includes everything needed to print and scan bar code tags using your own computer. DataTagger and BarTender label design software for Windows offers benefits of thermal transfer printing to businesses that currently do not have bar code printing capability. New DT391 direct thermal labels (no ribbon required) fit DYMO LabelWriter and most thermal printers.
Free tech support is available from authorized factory trained technicians; free samples and catalog are available.
www.ArchCrown.com; (800) 526-8353; (973) 731-6300; Fax: (973) 731-2228; email: info@ArchCrown.com
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