Product: Arch Crown Op-Tag & Label Fall Catalog
Top Line: Arch Crown’s fall 2011 catalog features a quality line of bar code technology products including the new Datamax-O'Neil E-Class Mark III-A desktop printer. It’s economical to operate, requires minimum power, reduces material waste, easy-to-install, easy-to operate and can lower your material costs. Create and print personalized QR (Quick Response) bar codes with Labelview software or Arch Crown can print them for you.
Close Up: Arch Crown has over 30 years of experience in computer pricing and bar code technology. Bar code systems are designed in conjunction with software developers in the eyewear industry to provide efficient, usable price tagging and labeling.
Vital Stats: Arch Crown technology products include Datamax-O’Neil, Zebra, Godex and Citizen thermal transfer printers, Honeywell bar code scanners and portable data collectors, bar coding software and computer tags. Free tech support is available from authorized factory trained technicians.
www.ArchCrown.com

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Product: Performance Motorcycle Suns with magnetic Rx-able MagTraxion eyecups.
Top Line: MagTraxion Technology by Liberty Sport is a technically unique magnetic system which combines engineering and contemporary style. The 12 Performance Sun Motorcycle styles come with removable MagTraxion eyecups to help keep out wind, dirt and debris. The magnetic attachments enable a change from a fashion sunglass to high performance sun eyewear in seconds.
Close Up: The magnetic eyecups can be worn when riding the motorcycle and removed when there is a desire to change to a fashionable sport sunglass, the concept the result of focus groups with motorcycle riders who need functional glasses while riding—protecting them from wind and debris—but don’t need the bulk during R&R time afterward. All styles are 100 percent Rx-able, either six-base or eight-base premium sun lenses, and a raised eye rim back lip provides additional lens retention.
Vital Stats: Available MagTraxion styles include: Chopper & Chopper 2, Free Spirit and Free Spirit XL, Rider and Rider DE, Snowrider, Snowblazer I and II, Trailblazer I and II and Trailblazer DE. “Our consumers lead active lifestyles and require a fashionable, performance sunglasses. With MagTraxion technology, we can answer the wearer’s needs in one frame,” says Carmine DiChiara, VP of new product development.
www.libertysport.com

Product: Raen Optics’ new website
Top Line: Encinitas, Calif.-based boutique eyewear brand, Raen Optics has the 2011 season in full focus with the launch of its new website. A fresh look with optimized user capability, Raen invites the World Wide Web to explore art, culture, fashion and its lineup of hand-crafted optics.
Close Up: Besides its contemporary skin, Raen new site offers cross compatibility, granting visitors 24-7 access on any browser, portable device or smart phone platform. Through seamless navigation, viewers can easily dig into the newest collections with enlarged hero, front and side views, meet the Raen community, get inspiration from daily blog posts and see their favorite frames featured hot off the press.
"We wanted a site that emulated not only the Raen culture, but one that paralleled the aesthetic of the team behind the brand," said creative director, Justin Heit. "We are a like-minded bunch full of ideas that I believe were successfully translated into the look, feel and overall user experience."
Vital Stats: Raen offers customers (national and international) a direct shopping experience within the website as well as a list of online and retail stores stocked with Raen product.
www.raenoptics.com

Product: Green Consumables
Top Line: While Satisloh continually examines their entire consumable product line for eco-friendly options, their new Conform Finish Blocks offer users the most immediate green payback. “Let’s face it, soft finish blocks are probably the prime disposable item used,” said Steve Schneider, director, aftermarket products, Satisloh, “That’s why we’re initiating a recycling program specifically for our new Conform Finish Blocks.”
Close Up: Rather than labs throwing away hundreds of finish blocks and incurring even larger municipality waste costs, Satisloh will accept used Conform Finish Blocks and recycle them into new soft finish blocks. Customers returning used Conform Finish Blocks are issued credit they can use on future Conform Finish Block orders.
Vital Stats: “Customers utilizing our soft finish blocks recycle program receive a discount on their next finish block order. It’s a win-win program for the customer, Satisloh and the environment,” Schneider said.
www.satisloh.com, (800) 866-5640