Product: Contamac Silicone Hydrogel Polymer Materials
Top Line: The U.S. Patent and Trademark Office has issued a patent to Contamac Ltd. for the protection of its proprietary silicone hydrogel polymer materials, including the flagship Definitive contact lens product. The patent covers polymer composition, formulation design, production and contact lens manufacturing, including the provision of an indication for finished contact lenses resulting from the production process.
Close Up: The Definitive material was developed for specialty contact lens application with its unique high water content and low modulus promoting on-eye comfort throughout the day. “This is a significant achievement for the company and is the first of a series of intellectual property that the company intends to protect,” commented Robert McGregor, director of Contamac Ltd., which is based in Saffron Walden, Essex, UK. “Our research and development team deserve a special mention as without their dedication and expertise this patent award would not be possible.This accomplishment adds considerable value to our entire global network of customer and industry partners.”
Vital Stats: Contamac has sold over 800,000 units of this innovative product worldwide, now available in the U.S. market through Art Optical, Metro Optics, Unilens and X-Cel/Walman contact lens laboratories.
www.contamac.com

Product: Integrity EMR for Eyes
Top Line: Integrity EMR for Eyes electronic medical records software by Integrity Digital Solutions has received the federal government’s stamp of approval by earning Complete EHR Ambulatory certification on Sept. 15, 2011.
Close Up: The Complete EHR Ambulatory certification officially deems Integrity EMR for Eyes as capable of enabling providers to qualify for funding under the American Recovery and Reinvestment Act (ARRA). Tested and certified under the Drummond Group's Electronic Health Records Office of the National Coordinator Authorized Testing and Certification Body (ONC-ATCB) program, the EHR software is 2011/2012 compliant in accordance with the criteria adopted by the Secretary of Health and Human Services. “Demonstrating meaningful use in specialties like ophthalmology and optometry can be difficult for practices of any size,” said CEO Chris Moore. “It’s often a balance between delivering appropriate care for patients while maintaining desired productivity levels. “We are proud to be able to help eye care providers demonstrate meaningful use while leveraging the power of our intuitive workflow design. The world of eye medicine finally has an EMR that actually enhances productivity.”
Vital Stats: Drummond Group’s ONC-ATCB 2011/2012 certification program tests and certifies that EHRs meet the meaningful use criteria for either eligible provider or hospital technology. In turn, healthcare providers using the EMR systems of certified vendors are qualified to receive federal stimulus monies upon demonstrating meaningful use of the technology, a key component of the federal government’s push to improve clinical care delivery through the adoption and effective use of EMRs by U.S. healthcare providers.
www.IntegrityEMR.com; www.drummondgroup.com

Product: Okia, the Hong Kong-based eyewear company, has launched a new, innovative website devoted to its patented HDA technology original acetate, which features graphics, bright colors and strong visual impact for frame development and product design.
Top Line: In order to clearly show and communicate the numerous facets of the technology, www.hdacetate.com features the latest HDA frames images, offering designers and users various tools to discover Okia’s collections and events, marketing materials, design concepts and videos.
Close Up: The new website combines a modern design with an intuitive navigation to enable the viewer enjoy the latest news from HDA collections in a simple and immediate way.
Vital Stats: A second step in the evolution and improvement of the new website will include the launch of an interactive function named Design Your Own, which will allow customers, designers and media to create their favorite HDA frame.
www.hdacetate.com

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Product: Silhouette International Schmied AG debuts its updated Silhouette iMirror iPhone4 and iPad2 app, designed to cater to people wishing to try out sunglasses from – anywhere.
Top Line: Video capabilities of iPhone and iPad2 adds capabilities to Silhouette’s original Virtual Mirror Try On App.
Close Up: The iPhone 4 and iPad 2 with their front-side cameras are the tool for this task. Then, the iMirror tracks the face of a person and superimposes a 3D realtime overlay of Silhouette's sunglass eyewear from any collection, in any shape or color. For those without a front-facing camera, the Silhouette Virtual Mirror app enables users to upload a photo and check out the fit of a variety of Silhouette eyewear models. In both apps, users can easily save photos and share them with friends online.
Vital Stats: The Power User feature lets users try on more glasses: by simply shaking the iPhone, users can switch between the Silhouette models. The new iMirror uses "Augmented Reality" so that the glasses are placed directly on the live video image.
www.silhouette.com/apps/