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Product: Optical Dispensing Assistant
Top Line: Optical Directions Consulting has released a new iPad application, Optical Dispensing Assistant, on the Apple App Store. Developed by Rob McQualter, an independent optometrist in Melbourne, Australia, the app aids in multifocal measurement and frame selection.
Close Up: Using the camera and gyroscope in the iPad 2, Optical Dispensing Assistant allows you to accurately measure progressive lens heights and monocular PDs by directing accurate photography of the patient while wearing their spectacles.
Being a hand-held device, the iPad removes the necessity of having an area of the store dedicated to lens measurement, as other larger systems require.
Optical Dispensing Assistant also includes a four-images-at-once frame selection digital mirror, with the ability to print, email or save the pictures. The app requires a camera, so is only compatible with the iPad 2.
Vital Stats: Optical Dispensing Assistant is available worldwide on the Apple App Store for $64.99.
www.ausoptom.com; Optical Directions Consulting can be contacted via email at rmcqualter@ausoptom.com, or via telephone at +61-403-443-699.

Product: ABB Concise website and Compulink's Eyecare Advantage software.
Top Line: To automate contact lens ordering, ABB Concise distribution centers have integrated Compulink Business Systems, Inc.’s Electronic Health Records and Practice Management software. Users of Compulink’s Eyecare Advantage software will now be able to order lenses directly from ABB Concise’s catalog of products.
Close Up: Scheduled for completion by the end of this year, the software integration will create greater efficiencies when ordering contact lenses and will eliminate double entry for staff members who currently divide their time between their Compulink system and the ABB Concise website.
Vital Stats: With over 4,000 ophthalmic practices and 14 colleges of optometry currently using its software, Compulink offers a comprehensive retail management solution featuring integrated Rx, dispensing and point-of-sale capabilities. ABB Concise serves over 15,000 independent eyecare practitioners throughout the U.S. and accounts for over 40 percent of independents’ soft lens purchases through distributors. ABB Concise also offers its customers tools such as the Quarterly Soft Contact Lens Retail Price Monitor, Profit Advisor Newsletter, Business Review, and YourLens.com patient web store.
www.abbconcise.com; (800) 852-8089
www.compulinkadvantage.com; (800) 456-4522

Top Line: The American Optometric Association (AOA) launched www.ContactLensSafety.org, a new, easy-to-use Web site to help answer consumer questions about contact lens safety. The AOA Contact Lens and Cornea Section (CLCS) created the site with the assistance of the American Academy of Optometry (AAO).
Close Up: A wide range of information can be found on the site. Topics covered include lens replacement schedules, purchasing contact lenses and contact lens wear in various environments. Also included is the “Ask the Expert” section where consumers can submit their contact lens question to a panel of experts.
“With more than 30 million Americans wearing contact lenses for vision correction, we saw a need to be able to answer questions that may come up outside of normal business hours,” said Thomas Quinn, Jr., OD, AOA CLCS Council Member. “This site has been created to become a one-stop resource for questions regarding contact lens safety.”
Vital Stats: Dr. Quinn cautions that the site offers only information on contact lens safety and is not a substitute for an annual comprehensive eye examination.
URL: www.ContactLensSafety.org

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Product: New cloud clinical and financial solution from ADP AdvancedMD and Modernizing Medicine.
Top Line: Designed specifically for ophthalmologists, ADP AdvancedMD’s practice management and billing integration combines with Modernizing Medicine’s EMA-Ophthalmology EHR, to automate time-intensive, manual processes and create more efficient paperless practices. This new all-cloud integration gives ophthalmology practices the ability to achieve superior financial results at a lower cost over the long run. The integration delivers best-in-breed billing technologies coupled with a state-of-the-art cloud ophthalmology EHR, to improve practice workflow.
Close Up: EMA-Ophthalmology users experience higher levels of clinical efficiency because the intuitive and speedy interface learns and anticipates the charting needs of the ophthalmologist while minimizing the clicks required to chart a patient. Test results can be entered quickly and be seen instantly by the doctor, speeding patient flow. Seeing more patients means more revenue, but also more claims to process—ADP AdvancedMD helps achieve high claim acceptance and more revenue captured from its proprietary process that includes insurance eligibility verification, automatic super bill creation, claim processing, integrated clearinghouse, electronic statements and credit card processing.
Vital Stats: The bi-directional communication interface enables a seamless workflow experience across both clinical and financial areas of the practice while also enabling access from anywhere via the web.This software-as-a-service offering, only requires a web-browser equipped PC or Mac, with no other hardware or software on-site at the medical practice.
www.modernizingmedicine.com; www.advancedmd.com