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Product: AssosZegho Sunglass with Zeiss Sunlens
Top Line: Assos is a Swiss brand specialized in developing and producing performance oriented fabrics to construct highly technical cycling garments. In 2011, Assos launched Zegho sunglass, with a custom-made Zeiss sunlens.
Close Up: The Zegho uses a polyamide V-Toric Zeiss lens. This plano lens, available in yellow and gray, conforms to the shape of the face and protects the wearer from UV radiation as well as from dust, debris and wind. Tests show that the patented V-Toric geometry keeps vertical prismatic power lower than any other wrapped lenses while providing crisp vision. Across the entire lens surface, therefore across all eye rotation angles, the through power is constant even on the periphery. The V-Toric lens also minimizes static prism, rotational prism, astigmatism and blur.
The lens also incorporates Tunnel Vision, a patent-pending Assos tinting technology. The lower third of the lens is clear, followed by a sharp change to reduced light transmission in the upper two-thirds of the lens. This allows a cyclist to enter a tunnel and or shadow environment without worrying that their world will go dark. A 25-degree lift of the head is all that’s required to enjoy a clear yet still-protected view ahead, allowing the rider to keep their eyewear in its place and their hands on the bars.
Vital Stats: The optical quality of AssosZegho Sunglasses is certified by Carl Zeiss Vision Sunlens’ laboratory.
www.assos.com; www.sunlens.zeiss.com/zeiss

Product: Glare Testing System (GTS)
Top Line: The newest addition to M&S Technologies’ Smart System line is the Glare Testing System (GTS) which provides a consistent technology for measuring the impact of glare on a patient’s vision.
Close Up: Developed and engineered by M&S (patent pending) along with the guidance of Dr. Jack Holladay, MD, the glare component offers the eye care professional an enhanced method to further test patients who complain of poor vision especially while driving at night.
“Our Glare Testing System further differentiates our technology from others in the industry selling a rechargeable source or incandescent illumination. The proprietary design allows for an equal distribution of light at any testing distance thereby replicating real life experiences,” said Joe Marino, president and CEO of M&S Technologies.
Vital Stats: Each glare assembly is carefully calibrated to existing luminance standards for testing under glare conditions. With consistency from exam room to exam room and visit to visit, the Glare Testing System is easy to install and utilizes long-life, high-intensity LEDs. It is sold as an option and can be added to any Smart System in use today.
www.mstech-eyes.com; (877) 225-6101

Product: Practice Director Software
Top Line: In addition to numerous clinical data efficiency enhancements, this ONC-ATCB-certified electronic health record and practice management software vendor will now be utilizing Amazon Web Services.
Close Up: Practice Director has moved its service of providing access to patient eyecare health information, from the discontinued Google Health Services, to Amazon Elastic Cloud Compute (Amazon EC2). Patients will be able to securely access their eye health information on demand using a patient portal provided by Practice Director through Amazon Web Services.
“The Practice Director portal through AmazonEC2 increases the control the software vendor has over providing this service and improves the efficiency and accessibility patients have to their eye health information,” according to the company. In addition, Practice Director is also using Amazon Simple Storage Service (Amazon S3) for its software updates, which users will be able to pull down over the web at their convenience.
Vital Stats: Practice Director Software, a wholly owned subsidiary of Williams Group, is compatible with Mac OS X, Windows and Linux. Highly customizable, it includes e-prescribing.
www.practicedirector.com

Product: Shamir's newly redesigned website
Top Line: Shamir has completely overhauled its web site. Although the site’s URL, www.shamirlens.com, remains the same, it has been updated with a new look that matches Shamir's branding and a layout that makes it easier to locate and access information.
Close Up: Shamir has designed the site for easier navigation. Product information is readily available for patients, eyecare professionals and labs, and can be found in a central location. The site contains background information about the company, including a profile, history and testimonials. It also features an events calendar.
Shamir has added an optical glossary and a Vision 101 section that includes a comprehensive selection of optical information ranging from the basics of “How Eyes Work” to the “Eyes Over 40” section, which explains presbyopia and the eventual need for progressive lenses. Shamir also offers consumers advice on How to Choose Your Lenses and information about How Lenses are Made. Visitors can download press releases, videos and images through the new media section.
“The new site is truly extensive,” said Matt Lytle, vice president of sales and marketing. “We have designed it to fulfill the needs of anyone searching for optical information.”
Vital Stats: Shamir's new site also features a search feature that patients can use to locate eye care professionals in their area and ECPs use to search for labs. It also indicates whether a practice has been through Shamir's Freeform Certification Program to learn about the benefits of Freeform lenses.
www.shamirlens.com; (877) 514-8330