Product: The FastCoat System
Top Line: The FastCoat System from Omega is designed for large labs that require a high throughput, scratch resistant lens coating solution.
Close Up: According to Omega, the self-contained system is simple to operate and easy to maintain. The unit cleans, coats and cures in one quick uninterrupted cycle, and produces consistently high yields. High quality components ensure continuous, durable and superior production. Touch screen operation offers maximum control of the coating process. Semi-automated or full automation available; a pick and place autoloader is optional.
The FastCoat has a programmable controller and an easy to use digital interface for operator friendliness. An automated loader keeps the operator’s hands out of harm’s way, away from coating exposure and UV light exposure. The FastCoat can also be made fully automated with the auto loader option. The FastCoat comes with an optional RO water filtration system that allows you to run regular tap water. It also has an optional sump pump for spent water removal. The FastCoat has a built-in radiometer that measure actual output of UV lamps. The unit comes with a limited one-year warranty and 24/7 phone support.
Vital Stats: Unit size: 34 inches wide by 34 inches deep by 69 inches high.
Weight: 400 lbs. Power: 208/240v 60hz 230v 50hz 15A. Hepa filter: Class 10 purification with pre-filter.
(561) 241-5557; fax: 561-241-4941

Product: OfficeMate practice management software and Demandforce D3 software-as-service application
Top Line: Eyefinity has formed a strategic relationshipthat will allow users of OfficeMate practice management software to seamlessly integrate with the Demandforce D3 application from online marketing and communications company Demandforce, Inc.
Close Up: With Demandforce, OfficeMate users will be able to automate appointment scheduling and confirmations using email and text messaging, improve their online reputation on Internet sites including Google, Facebook and CitySearch and get more patients in the door with customized promotions, newsletters and more. Additionally, Demandforce automatically tracks results and revenue from all communications and online marketing efforts to provide real-time visibility into the success of the practice.
Vital Stats: While the agreement now allows for seamless integration of Demandforce, a select group of OfficeMate practices already using the service have generated over 26,000 online client reviews and scheduled over 6,500 visits from “lost clients” who have not seen the optometrist in some time but who returned to the practice as a result of one or more of Demandforce’s marketing tools. Individually, these practices have generated an average of 42 client reviews and reactivated 11 lost client visits per month.
www.demandforce.com/optometry.php; www.eyefinity.com

Product: Vision Source on Facebook, LinkIn, YouTube and Twitter
Top Line: Vision Source, North America's largest network of private practice optometrists, has entered into the social media space.
Close Up: Doctors, staff, members and employees can now follow the latest news for Vision Source by either receiving "tweets" through Twitter, viewing videos on the official Vision Source You Tube Channel, and/or becoming a Fan on the company's Facebook and LinkedIn Pages. Content will be solely focused towards Vision Source news, communications among members, happenings, etc. They will be updated regularly, and will feature the latest comprehensive Partner product offerings and promotions throughout the year.
Doctors, staff and Vision Source members will also be kept up-to-date on practice-building service offerings, as well as hands-on educational opportunities and new world class marketing tools.
"We are very excited to be a leading part of the social media revolution!" said Bryan D. Pinciaro, chief marketing officer (CMO) for Vision Source. "It's a great way to keep our 5000+ members, our 2300+ locations, their staffs and our employees notified of all of the new things happening at Vision Source. We look forward to optimizing our online presence as an Eye Care leader on a continuous basis to better serve our doctors and their patients."
Vital Stats: To become a fan of Vision Source on Facebook, click here.
To see Vision Source on You Tube, click here.
To follow Vision Source on Twitter, click here.
To connect with Vision Source on LinkedIn, click here.
www.visionsource.com; (888) 558-2020

Product: EasyVision Display
Top Line: For those practices who have patients whose readers don’t provide quite enough magnification for small print, Eschenbach introduces a new point-of-purchase display of popular low-powered magnification solutions that patients can select themselves.
Close Up: The EasyVision Display includes 10 devices in four different designs—from hand-held, stand and spectacle magnifiers to telescopic solutions, each of which can help with different tasks. For example, a hand-held magnifier can help with a short-term task such as reading a prescription bottle, whereas a spectacle magnifier may be better suited for a long-term task such as reading a newspaper. The products in the display are low in power ranging from 3D to 14D so patients will be able to find success using them on their own without having to schedule a low vision evaluation or have staff spend their time demonstrating the products. This keeps office staff productive and keeps patients happy since they can purchase the products that day.
Vital Stats: The EasyVision Display is ideal for practices who want to offer the next level of magnification devices beyond +3D ready-made readers without having to offer comprehensive low vision care.
www.eschenbach.com; (800) 487-5389