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Product: LT-980 (HC) Tracer
Top Line: Santinelli International is introducing a new generation tracer, the LT-980 (HC) Tracer, featuring high-curve frame trace capability with fully automatic operation.
Close Up: The unit’s unique design makes use of a variable stylus fulcrum which keeps the axis angle perpendicular to the frame at any height. The unit’s sophisticated software then calculates the effect that the curve imparts with respect to size, reproducing the best digitized frame data available.
In addition, the tracer utilizes 50 percent less stylus pressure to the frame than previous models and thereby eliminates the potential for distortion on even the thinnest, most flexible of frames. This is achieved by altering the angle approach of the stylus-to-frame whereby the pressure is dispersed over a larger area of the frame and at various angles, rather than merely the standard 90 degree angle. Furthermore, this low pressure, coupled with a Tungsten-carbide stylus tip, reduces abrasion which prolongs the lifetime of the tracer’s stylus and improves tracing accuracy.
Vital Stats: The three axis assemblies—horizontal, vertical and rotational—control and guide the stylus operation, establishing an effective free floating center axis capability. These mechanisms are completely sealed, thereby protecting the mechanical core of the tracer from frame debris. As a result, the LT-980’s technology will provide years of trouble-free operation and optimum performance, according to Santinelli International.
www.santinelli.com

Product: Authentic Sun Rx Program for 2012
Top Line: Rudy Project North America has completely overhauled its Authentic Sun Rx program for 2012.
Close Up: The new program, dubbed “Making Rx Sports Easy,” features Rudy Project’s first-ever product catalog for eyecare professionals, dedicated solely to prescription sports eyewear, as well as a consumer Rx catalog that explains the features and benefits of Rudy Project’s Rx sports line.
“We are a consumer focused company and our customers requested that we simplify our program,” remarked Brad Shapiro, co-founder and principal of Rudy Project North America. The Rx Catalog covers everything from A to Z with regard to the Rudy Rx program, including details on how to select the right lens for your patients, special considerations for dispensing 8-base interchangeable Rx lenses, prescription compensation, how to file a VSP claim for Rudy prescription eyewear, and a new simplified and condensed price list.
According to Shapiro, “a unique aspect of Rudy Project’s Rx program is that it offers a sport Rx option for every patient, regardless of budget—from two free-form lens designs to Rx clips and Rudy Readers.”
Vital Stats: Rudy Project also announced a number of other key changes to the program, including a full, one-year scratch warranty, a seven-day turnaround guarantee, the availability of online ordering, and new online training videos.
To receive a copy of the 2012 Rudy Rx catalog, learn more about the Rudy Project Authentic Sun Rx program or to find out more about how Rudy Project can assist in creating an incremental revenue stream through the sale of sports eyewear, visit www.rudyprojectusa.com or call (888) 860-7597.

Product: Visual Eyes, which focuses on high quality, value-priced, fashion and basic eyewear and sunwear, has launched its first website, with a modern design embodying Visual Eye’s forward-thinking vision.
Top Line: The site features crisp colors and a user-friendly layout, with content focusing primarily on product information for customers as well as marketing materials and POP items available for order. A News and Updates section will also keep customers briefed on the company’s expanding eyewear product range.
Close Up: As the optical industry continues to change, so do the requirements of suppliers,” says Ray Hyman, President/CEO of Visual Eyes Eyewear, Inc. “With our constant growth, the introduction of many new lines, and the availability of new web technology, it was time for a comprehensive website with the ability to view all of our product information.”
Vital Stats: The site is partnering with Frames Data, for a search feature which allows viewers to search products by brand as well as specific features like style, gender, color, size, shape and more.
www.veeyewear.com

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Product: Lens Facts
Top Line: Lens Facts, a free app from Alcon’s OptiFree lens solution, provides contact lens wearers with all the information they'll ever need to know about their lenses.
Close Up: Developed for Alcon by White Rock Interactive, Lens Facts contains compliance information, Contacts 101 videos and expert advice for eye health questions. Patients are able to track how they are doing and monitor their contact lens experience over time. The app also includes scheduling reminders for when to discard lenses and lens cases. The eye doctor’s office information can be stored on the patient’s iPhone, iPod Touch, and or iPad.
Vital Stats: Lens Facts requires iOS 4.0 or later smart phone. The app is available at the iTunes App Store, brought to you by Alcon and OptiFree PureMoist MPDS.
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