Product: SmartEyePix
Top Line: PFO Global’s technology group is launching HD Dispensing Technology for eye and face measurement, frame, contact lens try on, order management, benefit verification, and marketing support.
Close Up: This new generation of the SmartEyePix is being introduced as a desktop device that is easily adapted to individual practice needs. The new Measurement-Consulting-Management system, using SmartEyePix proven technology, also provides in-office patient education and communication.
"This outstanding technology offers eye care professionals a perfect complement to all of the systems out in the market," said Rudolf Suter, CEO and president of PFO. "Through a unique, two-screen system, practitioners have the ability to involve patients in the entire process. This new technology offers efficiency and cost effectiveness with a 'high tech-high touch' patient impression."

Vital Stats: The system is available in three modules:
Module A
Frame Try On / Lifestyle Feature
The patient is able to see themselves on the screen and compare up to four frames. They can then email the pictures to family and friends if they want help making a choice.
Lens Consulting
The SmartEyePix can be used by the optician to educate the patient on the advantages of the different lens materials that are available, such as thickness and weight difference with a specific prescription. It also demonstrates the difference between lens designs such as progressives, single vision, office, etc.
Once the frame and lenses are chosen, SmartEyePix shows the patient the effect of antireflective, photochromic, tint or polarized lenses. It demonstrates visual and cosmetic benefits and the value to the patient’s lifestyle.
Contact Lens Consulting
Customers can view themselves in colored contact lenses and see the benefit of multifocal contact lenses without actually having to try them on. Up to eight images can be viewed on the screen at one time.
Module B
Measurement—The unique facial recognition system of the SmartEyePix takes all necessary measurements for accurate fitting of the lenses, including Monocular near and distance PD, vertex distance, pantoscopic tilt, wrap angles, frame measurements A, B, ED and DBL from a single image without the need for the patient to be fitted with an awkward template.
Module C
Fulfillment Services—The SmartEyePix includes services for ordering frames, lenses, contact lenses and disposables such as eye drops and solutions in connection with a complete order management system. Orders placed through PFO’s SmartEyewear program will not incur a transaction fee.
For managed vision care, SmartEyePix has a benefits verification and claim management tool that is HIPAA compliant.
This module communicates with the PMS for accounting and Patient Service features.
http://www.profitoptix.com/

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Product: Axis iPad App
Top Line: Escalon Medical Corp.’s subsidiary, Sonomed Escalon, has released a new iPad App for the Axis Image Management System.
Close Up: SonomedEscalon Axis is an iPad viewer into SonomedEscalon's Axis Ophthalmic Image Management system. Axis for the iPad allows clinicians to view their patient's images securely and easily without being tethered to a desktop.
Matthew Carnevale, chief technical officer, said "the Axis iPad App is an industry first in ophthalmic diagnostic imaging management, and provides an entirely new level of flexibility and power. A clinician can now view all of their ophthalmic diagnostic images from anywhere at any time on their iPad, including slice-by-slice review of OCT images, fundus images, ultrasound, visual fields and more."
Vital Stats: Axis is a web-based image management system accessible from any standard Internet browser that manages all images from any ophthalmic diagnostic device within a single database. The Axis iPad App seamlessly integrates with Axis to provide image review capabilities within an efficient and portable platform.
The Axis iPad App is now available for $99 in the Apple App Store.
http://sonomedescalon.com/

Product: www.shopCLE.com
Top Line: Eye Care Associates, a distributor of contact lenses, contact lens solutions, designer sunglasses and eyewear accessories, has launched a new website, ShopCle.com.
Close Up: Eye Care Associates will run the new site, ShopCle.com and its existing site; clecontactlenses.com, simultaneously. Both sites will offer the user product information and pricing. While clecontactlenses.com is tailored more towards the eye care arena, ShopCle also offers the user an abundance of health and beauty products, some popular children’s toys, games and outdoor recreation products.
For contact lens users, the new site allows for an expedient shopping experience with its user friendly maneuverability. Users can create their own personalized account making any returning customers purchases that more convenient.
Vital Stats: The “Your Rx” section assists the user with the basic information to make a correct and safe contact lens purchase. Questions regarding base curve, diameter and power are clearly answered giving the customer the ability to order their supplies any time; day or night. The “Ask the Doctor” link connects customers to a secure email system allowing them to ask whatever questions need be answered by a certified medical specialist.
ShopCLE is a division of a large eye care practice in White Plains, N.Y.
www.shopCLE.com; 877-536-7373

Product: Crystal XL
Top Line: Eschenbach and Ash Technologies are introducing a clear, bright 4.3” portable video magnifier, the Crystal XL. Featuring new active matrix organic (AMO) LEDs, the Crystal XL is the world’s first 4.3” AMO LED hand-held video magnifier. It is optimized for high-speed reading and includes a simple, efficient button arrangement for single-handed use.
Close Up: The Crystal XL provides three levels of magnification—3x, 4.5x and 7x—all of which appear in a variety of color modes, including color, positive, negative, and semi-colors. There is also a freeze-frame button to temporarily store an image of a phone number or other important information so that you can bring the image closer to your eyes for better viewing.
Vital Stats: There is a convenient flip-out leg that can be used for easy focusing while reading or for use when writing. The Crystal XL is lightweight and balanced, weighing only 200g (7oz).
www.eschenbach.com; (800) 487-5389