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Product: Fast Grind
Top Line: Super Systems Optical Technologies has reengineered its Fast Grind
2200 Modified Lens Surfacing System. Modified surfacing allows for a simple, affordable, and compact machine that produces digital lenses at minimal cost. It only requires a few simple steps using Fast Grind technology to produce digital high-definition progressives and other lens types to prescription with controlled thickness in 12 minutes, according to Super Systems. Fast Grind offers the quickest turnaround time of any system currently on the market that processes lenses. Lenses are provided pre-blocked to eliminate expensive equipment, valuable time and costly mistakes.
Close Up: Updates to the system include refined tuning; offering super smooth grinding patterns to produce digital HD progressives. The latest engineering developments reflect 20 years of technology for the Fast Grind product line. Other developments include an all new portable water system, which can re-circulate water from a storage device via a pump and filtration system allowing for every pair of lenses to be produced with the same quality. This revised water system makes the Fast Grind much more accessible to those without running water in other parts of the world as well as optical shops that might not have an existing water line available. All machines include a flat panel display and digital gauge to compliment the technological advances.
Vital Stats: The Fast Grind 2200 Modified Lens Surfacing System can produce progressive, single vision, FT-28, FT-35, 7x28, 8x35 and blended bifocal lenses in standard plastic, high-index plastic, Transitions, SunSensors and polarized with anti-reflective and mirror coatings.
www.superoptical.com; (800) 543-7376

Product: Innexus web site
Top Line: Innereactive Media, the parent company of Innexus has streamlined the look of its Innexus optical website and online marketing solution.
Close Up: A growing number of patients are using the Internet to locate eye health information. Innexus has responded with a complete redesign of their layout enabling patients to find information that matters to them quicker and with greater ease.
In addition to built-in marketing tools, Innexus also provides professionally written content for eye care professionals. Without sacrificing the amount of content, the redesign streamlines the user experience so patients see the most relevant content first, and navigation throughout the website is made easier. The company has also bundled three previous a la carte services into the base subscription.
Innexus has always offered iCards, iNewsletters and iCalendar. Along with the redesign, Innexus now offers a Facebook Integration feature, a simplified Mobile Platform for smartphone users, additional storage space for website contacts, iBlog, iForm and iStore, all for the same monthly subscription cost. iForm enables ECPs to create custom designed forms and surveys their patients can complete and submit online. iBlog enables ECPs to create online forums and dialogue with patients. iStore enables ECPs to set up a basic online store, right from their website. iForm, iBlog and iStore were previously enhancement features valued at over $40 a month, but are now included to provide increased value and more powerful marketing support for ECPs.
Vital Stats: In addition to including more online marketing features, Innexus also offers a mobile platform. The mobile platform allows anyone checking an Innexus website with a smartphone to access quick one touch dialing, map directions, office hours and an option to view the full website.
www.getinnexus.com; (616) 682-9370

Product: Landon Lens Website
Top Line: Landon Lens has created a new web site, www.landonlens.com.
Close Up: Visitors to the site can find information about the New York City-based company’s entire lens product line, including semi-finished progressives in standard index plastic, mid-index plastic and polycarbonate, regular channel and short channel designs, and clear and photochromatic (gray and brown).
www.landonlens.com For more information, email Lenny Landon at info@landonlens.com, or call (800) 793-6687.

Product: PSI Linerless Green & Blue LenSaver Tape
Top Line: Practical Systems, Inc. (PSI) is now offering Linerless Green & Blue LenSaver Tape for added efficiency in the lab.
Close Up: The new Linerless LenSaver Tapes provides high performance and outstanding visibility of lens markings. Because it is linerless, the roll is 72 yards and will work in both manual and automated tapers, reducing the number of times the tape needs to be changed out. Designed to be used with alloy or wax blocks, it securely adheres to all lens materials and curves without wrinkling.
Vital Stats: PSI part numbers are 1005LL for the green tape and 1007LL for the blue.
www.looktopsi.com; (800) 237-8154