Product: Peek-a-Boo Patti Low Contrast Vision Test (Cat. No. 2535)
Top Line: Precision Vision is introducing Peek-a-Boo Patti, a vision test set for children consisting of four oval cards which are printed on both sides with contrast levels of 1.25 percent, 2.5 percent, 5 percent, 10 percent, 25 percent and full contrast.
Close Up: These cards rely on the idea that children and infants respond better to faces than to random symbols or shapes. These cards use a Peek-a-Boo Patti shape to hold the attention of children. Each card uses the same shape and is printed in six different contrast levels. With the use of the presentation card, testing is quick and easy. The child should respond to each contrast level they see. Precision Vision recommends Peek-a-Boo Patti cards for testing infants and those with mental disabilities.
Vital Stats: The cards are priced at $195 for eyecare professionals. They measure 20.3 x 25.4 cm (8 x10 in.), and are durable and washable. One card is left blank for presentation.
www.precision-vision.com

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Product: ABS Smart iPad App
Top Line: ABS is releasing the Smart Mirror Application for iPad.
Close Up: The Smart Mirror app takes pictures and five-second videos of patients to help them select their frame. They can see themselves wearing up to four frames on the screen and compare them. Pictures and videos can be e-mailed to the patient or be used to update their Facebook page. The app will educate the patient about refractive vision disorders, AR, photochromic lenses, digital surfacing, polarized and other topics. It is fully interactive with Augmented Reality for a consumer-oriented sales consultation. Using the Smart Centration technology, the app will take accurately fitting height, bridge, panto, near and far PD.
Vital Stats: The app comes with a special cover for the iPad and a frame reference device.
www.smart-mirror.com; (888) 989-4227

Product: WebMD's EyeTV
Top Line: WebMD has launched Eye TV for display within the Eye Health Center on webmd.com.
Close Up: WebMD’s goal is to help preserve healthy vision through every stage of life. WebMD provide consumers with engaging health and wellness content and, to that end, Eye TV provides on-demand video programming that brings to life real people successfully managing their eye health and vision. Original, inspiring, timely and informative video programming will celebrate the many faces of today’s eye-health consumer and their families.
Vital Stats: WebMD Health Corp., a leading source of health information, has partnered with Bausch + Lomb to introduce The Eye Health Center, a first-of-its-kind suite of online resources for consumers and physicians with a goal to help improve eye health in America. WebMD utilizes the board of advisors to provide insights for creation of new editorial content. Board members offer guidance on interpreting new scientific research, identifying trends in treatments and providing clinical insights into patients’ needs. The eye health board of advisors has been instrumental in the creation of new, interactive eye health tools, assessments, videos, and slideshows, according to WebMD.
www.webmd.com

Product: Arch Crown Promotional Op-Tags and Labels
Top Line: Arch Crown pre-printed Op-Tags and labels are a cost-effective way to bring special attention to special features and sale merchandise.
Close Up: Style 830 non-slip Op-Tags are die cut from durable plastic, easy-to-write on and stay in place on the frame. Static cling vinyl labels can be reapplied many times without losing static cling or scratching your lenses. Promotional Op-Tags and labels are a cost effective method of stimulating sales.
Vital Stats: Over 30 styles are available.
Visit www.ArchCrown.com for a free sample promotional pack and catalog, or call (800) 526-8353 or email: orders@ArchCrown.com.