Product: EMA Version 3.0
Top Line: Modernizing Medicine announced that EMA Version 3.0, is 2011/2012 compliant and was certified as a Complete EHR on February 10th, 2012 by the Certification Commission for Health Information Technology (CCHIT), an ONC-ATCB, in accordance with the applicable eligible provider certification criteria adopted by the Secretary of Health and Human Services. The 2011/2012 criteria support the Stage 1 meaningful use measures required to qualify eligible providers and hospitals for funding under the American Recovery and Reinvestment Act (ARRA).
Close Up: The ONC-ATCB 2011/2012 certification program tests and certifies that Complete EHRs meet all of the 2011/2012 criteria and EHR Modules meet one or more - but not all - of the criteria approved by the Secretary of Health and Human Services (HHS) for either eligible provider or hospital technology.
"Complete certification is a major milestone for our company. Ophthalmologists using our product are already saving an hour a day. Now they can qualify for $44,000 over five years with $18,000 in government stimulus money this year alone, giving physicians a compelling reason to adopt EMA before Oct 1st, 2012," said Daniel Cane, CEO.
Vital Stats: Modernizing Medicine specializes in delivering Electronic Medical Records (EMR) technology into surgical medical specialty practices. The company’s product, EMA, acts as an Electronic Medical Assistant, adapting to each providers unique style of practice, and integrating seamlessly into the practice's workflow. Available as a native iPad application, or from any web-enabled Mac or PC, EMA's touch-based system virtually eliminates the need for a keyboard. EMA saves time by scribing notes, electronically prescribing, automating lab requisition forms and results, and more.
www.modernizingmedicine.com; (877) 419 7833

Product: FGX International has announced the launch of ReaderBoutique.com, a new website offering bestselling reading glasses brands. The site also boasts a charitable component—its new, trademarked “Pair for Pair” program will donate one pair of reading glasses to RestoringVision.org for each pair of glasses sold, the company said.
Top Line: “We saw a need in the marketplace for one, comprehensive ecommerce site that truly caters to the eyewear customers’ needs. Readerboutique.com offers excellent customer service, a wide variety of quality product, and virtual try-on technology,” said Scott Sorensen, director of marketing, ReaderBoutique.com. He added, “We are also proud to partner with RestoringVision.org to launch the ‘Pair for Pair’ program. By purchasing reading glasses from ReaderBoutique.com, consumers are participating in a global effort to help people in need see their world more clearly.”
Close Up: The new website allows customers to search for reading glasses by price range and frame style, and to browse product categories including specialty, premium, multi-packs, accessories, men’s and women’s. Readerboutique.com also offers customer service tools like eye charts to determine what power reading glasses a customer should select and Fitting Box virtual try-on technology to personalize a customer’s shopping experience. A direct customer support line will be available during regular business hours.
Vital Stats: The site will give customers the opportunity to choose ready to wear reading glasses ranging in price from $24.99 for 3-packs to $65 for premium styles, featuring such top-selling brands as Foster Grant, Corinne McCormack, LightSpecs, MicroVision, Clic, Sight Station, and Private Eyes. Customers will receive free shipping on orders over $24 as well as free return shipping. FGX Int’l is a subsidiary of Essilor International (Paris.EI) Since its inception, RestoringVision.org, a non-profit organization, has helped to distribute more than 1.6 million pairs of glasses worldwide through over 400 different groups in 75 countries.
www.readerboutique.com

Product: 3M LEAP LSE (Low Surface Energy) finish blocking pads
Top Line: Santinelli International now offers a solution for edging hydrophobic coated lenses, 3M LEAP LSE (Low Surface Energy) finish blocking pads. The 3M LEAP LSE Pads are made of a specially formulated adhesive designed to improve the edging quality of today’s hydrophobic, “non-stick”, low surface energy coated lenses.
Close Up: The pads offer a “one-step approach,” eliminating the need for intermediate film and thereby streamlining the process of accurate blocking. The pads are designed to adhere to hydrophobic coatings, while maintaining all-important axis stability.
“The 3M LEAP LSE Pads are manufactured with intermediate film properties built right into the pad which eliminates supplementary products usage, ultimately saving time and money,” said Gerard Santinelli, company president and CEO. “We’re proud to offer this exciting, high tech solution to the industry.”
Vital Stats: Santinelli International offers five types of 3M LEAP LSE pads in varying sizes and shapes, and for different block types.
www.santinelli.com; For free samples, call (800) 435-3343.

Product: BPI Intros ‘Total Day’ Tint (Product # 37619)
Top Line: A new lens tint that blocks UVA and the harmful violet and blue recently implicated in macular degeneration.
Close Up: Total Day is tan/yellow in color. It allows unimpaired daytime color vision while blocking much of the harmful violet/blue.
Vital Stats: Available in four-ounce bottles.
www.callbpi.com; (800) CALL-BPI (U.S.); 001-305-264-4465 (International)