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Product: I/O Recon Goggle
Top Line: Smith Optics has partnered with Recon Instruments to create the I/O Recon, an advanced goggle for skiing and snowboarding that incorporates Smith’s interchangeable lens system with Recon’s MOD Live direct-to-eye technology.
Close Up: Users can view Bluetooth video on the widescreen LCD installed in the goggle and navigate through the fully integrated MOD Live experience with the use of a wireless remote.
Goggle Features

• Medium/Large Fit
• Quick Release Lens System
• Spherical, Carbonic-X Lens with TLT Optics
• Patented Vaporator lens technology with Porex Filter
• 5X anti-fog inner lens
• Includes two Performance Mirror lenses
• Ultra-Wide Silicone Backed Strap
• Three-Layer, DriWix face foam
• Includes Microfiber Goggle Bag and Protective Hard Case

Mod Live Features

• Speed, Jump Analytics, Vertical, Altitude, Distance, Location and Tempertature
• Averages and Maximizes
• Chrono Tracker and Run Counter
• Smart Phone Platforms
• Navigation
• Resort Points of Interest
• Buddy Tracking
• Text Messaging and Caller ID
• Music Playlist Management
• US/Canada and EU Charger

Vital Stats: MSRP=$650 with two Performance Mirror lenses.
Lens packages include: Ignitor/Blue Sensor, Green Sol-X/ Blue Sensor, Red Sol-X/Red Sensor, and Polar Rose Copper/Red Sensor.
www.smithoptics.com; www.reconinstruments.com

Product: iMobile Communications
Top Line: iMobile Communications is an all-in-one marketing and messaging system that integrates every popular marketing channel including SMS Text, Email, Instant Message, Voice and Social Media. Simple web-based software can increase sales, brand awareness and return on investment by communicating with clients and customers the way they prefer to connect.
Close Up: Founded by Steve Vargo, OD, MBA, iMobile Communications focuses on “innovative and cost-effective technology.” The company is committed to offering “relevant and innovative solutions to the evolving mobile media market and changes in the way patients and customers prefer to be connected with,” Vargo said.
Vital Stats: iMobile Communications can be used to create and manage SMS text/email appointment reminders, mobile coupons, email marketing, picture/video messaging (MMS), mobile keywords, bulk SMS blast, social media, mobile e-cards, QR codes, Facebook widgets and online sign-up forms.
www.imobilecommunications.com

Product: Who Is Your Insurance
Top Line: Who is Your Insurance is a website created by IT professionals who wanted to buy glasses and contact lens without having to deal with corporate HR departments, or figure out the details of what their insurance covered. It is affiliated with My Vision Express, a supplier of practice management software.
Close Up: The site will instantly provide the office manager or administrator with the patient’s vision care insurance information, even if the patient himself has no idea who their vision insurance carrier is. The manager does not have to explain the insurance system to the patient, and the patient does not have to obtain a lot of confusing information from their company’s HR department.
Key features:

• Instantly searches all insurance carriers simultaneously from one place instead of visiting each carrier's website
• Security roles within Who is Your Insurance provide an additional security layer to your account and your data
• Track which employees are searching, and what they are searching
• Employees do not need to know the office’s insurance carrier account credentials
• Integrates with practice management software

Vital Stats: Who Is Your Insurance can search for the following programs: Advantica, AlwaysCare Benefits (Starmont), Avesis, Avesis Medicare, BlockVision, CompBenefits (VCP); DavisVision; Eyefinity (VSP); EyeMed/Aetna; EyeSynergy (March Vision); MESVision; MetLife SafeGuard;
National Vision Administrators (NVA); OptiCare; OptumHealth (Spectera); Superior Vision; TriCare; Vision Benefits of America (VBA).
www.whoisyourinsurance.com; (877) 271-9494

Product: BPI Mark Off Plus
Top Line: BPI’s Mark Off Plus quickly removes the marks from a progressive lens.
Close Up: The fiber tip incorporates a valve that shuts off flow of the liquid when not in use.
Just press the tip to open the valve, when the tip is moist, draw over the marks. Wait a few seconds and wipe clean.
Vital Stats: BPI Product # 71027
www.callbpi.com