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Product: Pivothead High-Performance Imaging Eyewear
Top Line: Pivothead, a pioneer in engineering and mass marketing professional-grade photo and video capture functionality in an eyewear platform, is launching a line of high-performance imaging eyewear.
Developed for over two years by a team of optic industry veterans, the hands and mount-free platform was pursued to deliver true POV capabilities to markets beyond the action sports category. In addition to the social and recreational applications, the capabilities of professional-grade imaging technology, miniaturized and embedded in the most ergonomically human platform—eyewear—provide a wide range of possible uses in a variety of industries, such as law enforcement, education, medicine, journalism and entertainment.
Close Up: Matching the imaging dexterity and quality of full size cameras and camcorders, Pivothead’s technological features include:

• Full 1080p HD video as well as 720p@60fps / 720p@30fps options
• True 8MP still photos with time lapse photo options
• Four focus settings: continuous, auto, fixed and macro
• Up to 16 Burst capture still images at rapid trigger speed
• Exposure & ISO Controls
• 8GB on-board memory + 2GB RAM
• Face tracking
• A variety of mode settings including, action, social, indoor and black & white
• Smartphone app with setting controls, quick crop and share features
• 16 Stylish, low-profile eyewear frames

Vital Stats: Pivothead eyewear retails for $349.
www.pivothead.com

Product: VisionWeb-Practice Maximus Integration
Top Line: The VisionWeb ophthalmic product ordering service is now integrated with Diversified Ophthalmics’ Practice Maximus optometric management software. With this module, eyecare professionals using the Practice Maximus software can now place orders directly with any of VisionWeb’s lab partners from within their practice management software.
Close Up: The integration follows years of collaborative innovation for the two companies. For example, 10 years ago, as one of VisionWeb’s early partners, Diversified was the first to offer ECPs the option to order both soft contact lenses and eyeglass lenses through the VisionWeb portal. “The integration of Practice Maximus with VisionWeb’s ordering portal means our current and future practice management software user base can place orders with their preferred lab right at their fingertips,” said Ronald Cooke, OD, president and chief executive officer of Diversified Ophthalmics. “This, along with our EHR certification, is a very important milestone in our continued effort to meet the growing needs of our customers and their patients.”
Vital Stats: Practice Maximus is Windows-based graphical optometric office management software that allows optometrists to keep their office up-to-date with their patient information and more.
www.practicemaximus.com; www.visionweb.com

Product: i.Demo App
Top Line: Carl Zeiss Vision has announced that the interactive i.Demo app for iPad is now available as a free i.Tunes download for Carl Zeiss Vision account holders.
Close Up: The i.Demo app is designed to help patients choose the best lenses and treatments for their needs. Through easy-to-understand images, i.Demo shows the advantages of customized vs. standard lenses, computer and office lenses and treatments like AR coating.
“The ongoing problem in educating patients about new lens technologies is that they have difficulty visualizing how their eyeglasses could work better,” said Claude Labeeuw, Carl Zeiss Vision’s vice president—marketing. “With more and more practices using iPads, i.Demo 2.0 provides a patient-friendly way of showing the advantages of premium lenses and treatments.”
The i.Demo app includes an optional “profile” feature that allows the ECP to capture the patient’s needs and the recommended lens solution that results. The profile and recommendations can then be printed out for the patient. “Another key to educating the patient is linking the final recommendation to his or her stated need,” said Labeeuw. “The printout makes it easy for patients to remember what lenses they chose, and why.”
Vital Stats: Carl Zeiss Vision customers who have iPads may download i.Demo app free of charge from the i.Tunes app store by searching “i.Demo” or “ZEISS.”
www.vision.zeiss.com

Product: Defog It in Resealable Pouches and New P-O-P
Top Line: Nanofilm is now offering resealable pouches of Defog It anti-fog in a compact, eye-catching point-of-sale display.
Close Up: The display features a die-cut profile and bold graphics to attract customer attention and fits easily on a dispensing table or check-out counter. It holds 25 Defog It resealable pouches, each containing one dry cloth that’s good for up to 20 anti-fog applications on any lens, including anti-reflective coatings, as well as safety or sports eyewear. Users just open the pouch, apply, slide the cloth back in the pouch and zip it closed.
“There’s widespread consumer interest in anti fog right now. The new 20-use Defog It in the resealable pouch is a convenient, high-performance anti fog. The new point-of-sale display makes it easy for eyecare professionals to spotlight a proven product,” said Jodi Groh, Director of Marketing for Nanofilm, maker of Defog It.
Vital Stats: Two 25-count Defog It displays are included in each shipper. Defog It is also available in other assortments, including 3-packs of 10-use cloths in a reusable plastic case, bulk towelettes, and a Defog It liquid kit. There are also other point-of-sale display options. More information, pricing, case studies and performance videos are available at www.defogitworks.com or from (888) ENDS-FOG.
www.nanofilmproducts.com