Product: Topcon CL300 Lensmeter
Top Line: Topcon Medical Systems is introducing its new CL-300 Computerized Lensmeter to the U.S. and Latin American markets. The CL-300 is the latest generation of Topcon computerized lensmeters. Its compact, ergonomic design and intuitive touch screen panel, ensures that eyecare practitioners and technicians obtain comprehensive data and accurate measurements easily and quickly.
Close Up: Incorporating many of the features from previous Topcon lensmeters, the CL-300 adds several new features including a new UV transmittance measurement function that provides reliable measurement results for eyeglasses and sunglasses in the range of 0 percent to 100 percent. The new multifocal lens measurement ensures that mono- and multifocal lenses can be easily measured, and the CL-300 also features automatic detection for single and progressive lenses.
The CL-300 incorporates the green-light reading beam, which enhances lens measurement precision. It also offers improved lens support, enabling smooth and trouble-free measurement of high-curve lenses.
Vital Stats: Available in two models, the CL-300P and the CL-300PDL allowing PD measurements, the CL-300 has a fast, easy-to-load printer and a large 5.7 inch monitor, and can be easily connected to the Topcon CV-5000S Computerized Vision Tester and to EMRs.
www.topconmedical.com; (800) 223-1130

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Product: Eyemaginations Luma v1.9.5
Top Line: Eyemaginations, Inc. has released its latest software update for Luma, the patient education and marketing software platform for healthcare professionals.
Close Up: Luma v1.9.5 features a wide variety of new eyecare topics including Tear Osmolarity Testing, Exfoliation Glaucoma, and Mixing Premium IOLs.
It also includes a new series of silent waiting room segments designed to provide specific messaging and call-to-action language for patient marketing. These segments, called vignettes, include such topics as Polarized Lenses, AMD Pigment Density and Vitamin Therapy, Bladeless LASIK, and Contact Lens Options. New vendor media have also been added from Allergen, Essilor, Physio, Alcon, and Zeiss.
www.eyemaginations.com; (877) 321-5481

Product: AugenOptics.com
Top Line: Augen Optics has updated its website to highlight its latest offerings and address the interests of a broader audience in the U.S. and internationally. Changes to the site include the addition of regional links for Canada and China on the home page of the Augen website at www.AugenOptics.com, as well as direct links to a dedicated website for the company’s award-winning Vigeo eyewear for kids.
Close Up: The company has also incorporated more information about its free-form offerings on its updated website. Optical laboratories that want to learn more about the company’s patented EasyForm digital surfacing equipment will find a dedicated page as well as direct links to a more comprehensive EasyForm website. Plus, Augen has incorporated information about its HDRx free-form lenses and its new lens-and-frame package offerings in the Products section of the site.
“Our website is a critical information resource for our customers,” stated Patricia Machado, vice president, new business development, “so we’re especially pleased to highlight the many new product initiatives we’ve launched during the past year. Our ECP and laboratory customers can now access a wealth of information about Augen High Definition lenses, free form lenses, digital surfacing equipment, and award-winning kids eyewear.”
As the company has expanded its reach internationally, it has added pages for its new audience members in native languages wherever possible.
Vital Stats: AugenOptics.com includes marketing materials, plus a downloadable Literature Order Form for requesting specific marketing pieces. Customers can also order lens products directly online at the Augen Optics website.
www.augenoptics.com; (866) 284-3611

Product: BPI Deep Blue Zee
Top Line: Recent studies have shown that certain blue tints such as BPI Deep Blue Zee are helpful for people with light sensitive epilepsy.
Close Up: Of over 600 photosensitive epileptic patients tested, 94 percent had their photoparoxysmal responses (PPR’s) completely eliminated or greatly reduced by using a deep blue lens, according to “Suppressive Efficacy by a Commercially Available Blue Lens of PPR in 610 Photosensitive Epilepsy Patients,” G. Capovilla, et al. Epilepsia 47(3): 529-533, 2006.
Vital Stats: BPI Product # 37886
www.callbpi.com; (800) 327-2250