Product: Shape
Top Line: Next month at Vision Expo West, Optek will debut Shape, a lens finishing center that combines the latest in multi-axis machining and software technology to provide an innovative ophthalmic lens edging solution.
Close Up: Shape delivers advanced processing capabilities in a machine that is affordable and easy to operate. Shape’s freeEDGE software technology provides simplified operation, allowing users to easily create high-end design features such as free-form edges, engravings and drop-in predefined hole patterns for popular frame styles. Users can import existing artwork, mirror, scale, rotate, and repeat designs, and an onboard database saves designs for reuse.
Vital Stats: Presales product information: sales@optek-online.com; Customer support: support@optek-online.com
www.optek-online.com; (800) 524-5454

Product: EyeDock.com
Top Line: EyeDock recently released its newly redesigned online practitioner reference.
Close Up: More than a year in development, the revamped EyeDock.com adds a streamlined user login, improved compatibility with mobile devices, a gas permeable lens database of over 1,200 lenses, and an interactive refraction tutorial.
“The new EyeDock.com website represents our third and most significant redesign during our 10-year history,” said founder, Todd Zarwell, OD, FAAO.
“More than ever, EyeDock.com allows the busy eyecare professional to improve patient care and time efficiency. Our subscription remains free for optometry students and faculty. That’s our way of giving back to the profession,” added co-developer, Brian Chou, OD, FAAO.
Vital Stats: EyeDock.com is an online clinical reference for eyecare professionals with nearly 3,000 subscribers. The company was founded in 2003 by two optometrists in clinical practice, Todd Zarwell, OD, FAAO, and Brian Chou, OD, FAAO. The website and companion iPhone app offer a searchable contact lens database, clinical calculators, ICD-9 look-up, and ocular pharmaceuticals look-up. www.EyeDock.com; (608) 315-2020

Product: Meisystem.com
Top Line: Mei System has updated its website with new content and graphics.
Close Up: Highlights of the new site include:

• Company video on the home page
• Company social network links with more information and documents about the Mei System
• News regarding Mei System’s new products, exhibitions and events
• Mei Club, an area in which the company hosts a video with client testimonials
• New section in the products pages featuring video demonstrations of machines, a productivity calculation system (available only for some machines; user ID and password is required), plus a leaflet and technical sheet download
• New section, "Services," with information about assistance, service and training.

www.meisystem.com; +39 035 339112

Product: Digi-Laps
Top Line: Digi-Lap Polishing Tools from PSI (Practical Systems Inc.) are long lasting soft laps for digital/free-form polishing.
Close Up: Digi-Laps are flexible, durable, high performance tools that are designed for maximum output to offer extended life. They are designed with sturdy polyurethane that withstands polish breakdown and offers excellent resistance to sharp edge lenses, according to PSI.
Vital Stats: Available in three designs: Digi-Flex I/A for i-Flex and Auto-Flex machines and Digi-OMax and Digi-BMax first and second step tools for Swift, CCP102 and CCP103 machines.
www.LookToPSI.com; (800) 237-8154