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Product: vpQuote Vision Plan Calculator
Top Line: vpQuote, a national software solutions provider for optical dispensaries based in Staunton, Va., has launched an online patient payment calculator for vision plans. The vpQuote Vision Plan Calculator enables optical dispensaries to determine the amount patients owe using their vision plan for optical sales given the selected frame, lenses, and lens enhancements.
Close Up: vpQuote is an affordable internet-based software solution that performs vision plan calculations which are credible to patients. The program details the patient's out of pocket responsibility in one calculation. Each optical sale calculation is customized based on the patient's vision plan benefit, their frame selection, and lens type with any enhancements. Value of the vpQuote calculator is most clear when optical staff can review a patient’s financial responsibility while selecting frames, lenses, and lens enhancements. Enhancements such as anti-reflective coatings, high-index lens options, Transitions lenses, and more are priced on the spot for a patient based on the specifics of their particular vision plan benefits. When the advantages of these enhancements and their associated costs are clearly communicated to patients, increasing sales revenue is greatly facilitated. Calculations are performed for optical sales including vision plan, Medicare, Medicaid, cash, Rx sunglasses, non-Rx sunglasses, optical shop employees, and safety glasses. New vision plans are added quickly to the vpQuote database as they are encountered by subscribers.
Vital Stats: An important benefit offered by the vpQuote calculator is the ability to put the benefits of a vision plan side by side with the dispensary’s own customized fee schedule. This function allows dispensaries to compare custom pricing to the vision plan benefit and offer the most cost-effective value to the patient. When utilizing the vpQuote calculating tool, optical staff present patients with a printout and let them review, in real-time, their out-of-pocket costs for selected eyewear prior to making a buying decision.
vpquote.com; (540) 213-2100

Product: ClearVision Optical is launching its second app, CVO 2012 iGuide for iPad. Developed by ClearVision Marketing, the app is styled after a consumer friendly catalog that allows for an interactive brand experience while providing in-depth information on some of the company’s most significant product offerings.
Top Line: The CVO iGuide for iPad app is a dynamic presentation experience available to ClearVision’s customers and is appropriate for use directly with patients.
Close Up: “We developed this year’s app with our customers and their patients in mind,” explains ClearVision Optical’s manager of marketing and creative services, Sheila Haile. “The app is a great interactive tool that can assist our customer’s in presenting our brands while servicing their patients. In fact, the app would make a great interactive waiting room tool to reinforce ClearVision brands.” Founded in 1949, ClearVision designs and distributes eyewear and sunwear for such top brands as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City and Digit.
Vital Stats: Free and compatible with Apple’s iPad, CVO 2012 iGuide features all 2012 optical and sun collections available. Highlights include: trend pages, comprehensive details on the trends that influenced each collection; bookmarks, to enable users to learn more details on a specific product feature; online ordering, click-through order capability, and social media access including immediate access to the company’s pages on Facebook, Twitter and the ClearVision website. The app is available from iTunes.
www.cvoptical.com

Product: OpticianWorks.com
Top Line: Developed by John Seegers, a licensed optician with over nineteen years of hands-on experience, OpticianWorks.com provides free, high quality, on-line training for opticians, opticianry students, those studying for the ABO exam or those working to become non-licensed optical dispensing professionals. It can also be used for training support staff in optometry, ophthalmology eye care practices and optical labs.
Close Up: The site includes a complete on-line textbook, on-line review tests, how-to videos, illustration, high quality images and more. Subjects include anatomy, lenses, dispensing, verification, lensometry, low-vision, insurance, sales, adjustments, repairs, lab relations and more.
Vital Stats: The website is available 24/7 and is 100 percent free with no hidden costs.
www.opticianworks.com

Product: The Presto-Lite
Top Line: Eschenbach and Ash Technologies introduce the new Presto Lite, an economically priced desktop video magnifier that is ready to use right out-of-the-box. It is designed for those who prefer a simple, all-inclusive video magnifier with only the most popular features rather than one loaded with complicated features that are rarely used.
Close Up: The Presto Lite is an integrated device that includes a monitor, camera and reading table all connected together. The device folds down to a compact size for storing or shipping and weighs just 15 pounds making it easy to transport from room to room. The Presto Lite provides magnification from 3-21X with continuous zoom, offers three viewing modes (color, black on white, white on black) and a simple control panel with only five buttons: the power button, zoom-in and zoom-out buttons, brightness control, and mode control. The monitor includes an auto-focus camera, illumination powered by LED bulbs that never need replacing, and a 15-inch diagonal Active Color Matrix TFT Liquid Crystal Display (1024 x 768 pixels) with anti-glare coating that provides crisp, clean images and text.
Vital Stats: The monitor can also tilt so it can be adjusted to each user's needs, thereby providing maximum ergonomic comfort, and the reading table on the base of the device slides in and out to make it easier to read.
www.eschenbach.com; (800) 487-5389