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Product: WaveLens Pro
Top Line: Visionix Inc., sister company of Briot, is introducing the WaveLens Pro, a new generation of completely automatic lens analyzer based on Hartmann Shack wavefront technology.
Close Up: Wave Lens Pro is a unique lens analyzer with an easy-to-use interface ensuring minimal training with a high degree of accuracy and repeatability. The built-in caliper system allows for quick frame placement and with the push of one button the WaveLens Pro measures both lenses and displays all measurements and maps for both lenses. With no need to select lens design, the system automatically detects all lens styles and materials.
Vital Stats: A 1,500 point measurement provides for the highest precision in measurements allowing the user to properly verify new free-from designs coming back from the lab. With its small footprint and Microsoft Windows-based operating system, the WLP will compliment a professional office and integrate with its computer systems. Lens analysis can also be saved and compared for ease of troubleshooting or prescribing a customized solution for the patient by lens preference.
To view a video demonstration, click here.
www.visionix.com/usa; (800) 292-7468

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Product: Protos 3D Printed Eyewear
Top Line: Protos, a two-year-old San Francisco company, has created a collection of consumer-grade 3D printed sunglasses. The company also offers customized frames.
Close Up: Using the intricate layering process of 3D printing, Protos creates bold and striking frame designs that cannot be made through standard manufacturing methods. Protos eyewear is lightweight and durable, and the frame material provides a unique look and feel. Protos uses advanced processes such as selective laser sintering, 3D scanning and parametric 3D modeling to develop and manufacture customizable products that could not exist by any other means. The company currently offers six models: Joel, Rodman, Hal, Hal Pixel, Howard and Hughes.
Vital Stats: 3D printing is a process where physical objects are made from a digital file on a computer. The 3D printer reads data from a CAD drawing. Based on the CAD drawing, a laser melts successive layers of plastic and builds up a model from a series of tiny cross sections.
www.protoseyewear.com; (415) 494-9391

Product: EssilorLabs.com
Top Line: Essilor Labs the largest network of optical laboratories in the country, is launching EssilorLabs.com, a new website featuring one login for all Essilor Labs information.
Close Up: The new site will allow eyecare professionals (ECPs) to find a wealth of information relating to the lab network, products, services and programs in one comprehensive website, making it easier for them to do business with Essilor Labs.
“In the past, Essilor Labs had many different websites, multiple logins and information scattered across several different platforms,” said Réal Goulet, president of Essilor Labs. “EssilorLabs.com allows for a simpler experience for all ECPs, and we will continue to provide a trusted means of information.”
Vital Stats: EssilorLabs.com will provide:

• One website that will consolidate information on the lab network, product lines, services and programs into a simple, centralized structure.
• One login to access all practice information, rewards and Essilor Labs programs.

www.essilorlabs.com

Product: iMatrix online marketing services for optometrists.
Top Line: Internet Matrix, Inc. ( iMatrix) is a web solutions company which has announced its expansion into the optometric field.
Close Up: iMatrix will now offer optometric (as well as dental) web marketing solutions that include professionally designed websites, social media management, video marketing, PPC advertising, and their advanced SEO service called Dominator. According to a company spokesperson, the new online marketing services are designed to equip optometrists with the tools needed to reach a broader audience of potential patients online and increase local market share.
Vital Stats: New services provided by iMatrix are Starter, Social, Media, Velocity and Dominator. According to iMatrix, the Starter Service includes a professionally designed website with a structure that is optimized for search engine crawlers. In the Social Service, social media for optometrists is included with the professional website. The next service level up from Social is the Media Service, which includes the customizable website and social media management as well as video marketing for optometrists. The top two levels of web marketing services provided offered are Velocity and Dominator. Velocity builds on all the features of Starter, Social and Media, adding pay-per-click (PPC) advertising and retargeting campaigns. The premier-level service offered by iMatrix is Dominator, which encompasses an optimized website, social media management, video and video advertising, PPC, and custom SEO management.
www.imatrix.com