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Product: Merlin HD elite
Top Line: Enhanced Vision is launching Merlin HD elite, a high definition desktop electronic magnifier featuring text-to-speech (OCR) technology.
Close Up: Merlin HD elite’s high definition camera and monitor offer vibrant, clear images in color. Ergonomically designed, the monitor swivels horizontally as well as vertically to achieve the most comfortable viewing position.
Merlin HD elite provides a large field of view, allowing the user to see more of their printed material on the screen. The system can be switched to reading mode by simply pushing a button; options include a male or female voice and the desired reading speed. Many languages are also available to choose from.
Vital Stats:

• Sony HD auto focus camera
• 24” high resolution HD LCD for best image quality
• Text-to-Speech (OCR) – reads aloud with Nuance software
• Magnification up to 70x
• Easy-to-use console with line markers
• User-friendly menu
• 28 viewing modes to optimize contrast and brightness
• LED lighting for truer HD picture quality
• LCD screen easily pivots vertically and horizontally
• Monitor can also be utilized as a display for your computer
• Set up is easy, just plug in and begin
• Three-year warranty
• Designed and assembled in the U.S.

www.enhancedvision.com; (888) 811-3161

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Product: Axis-MaximEyes EHR Integration
Top Line: Escalon Medical Corp. announced its Sonomed Escalon group has completed deep integration of its Axis image management platform with MaximEyes EHR ophthalmic electronic health records system provided by First Insight Corp.
Close Up: The integration enables users to directly access all patient diagnostic images from directly within MaximEyes EHR.
"While Axis can interface with any EHR system, the deep integration with MaximEyes provides a greater convenience and saves users time," said Matthew Carnevale, Sonomed Escalon's chief technology officer. "MaximEyes EHR is a leading EHR provider for ophthalmology and this integration further enhances the value proposition of a combined solution."
"Partnering with Sonomed Escalon continues our commitment to expand MaximEyes EHR functionalities with certified partner integrations and to help practices simplify managing their patient data," said Nitin Rai, President and CEO of First Insight. "This built-in integration allows MaximEyes EHR users to quickly connect to the Sonomed Escalon Axis image management system, and display exam records and diagnostic images for a specific patient. In addition, MaximEyes users can host this integration locally or in a cloud environment."
www.escalonmed.com; www.first-insight.com.

Product: www.coburntechnologies.com
Top Line: Coburn Technologies is launching a new company website, www.coburntechnologies.com. The site includes lens processing equipment and consumables, the company’s new line of ophthalmic equipment and better integration with its new online store, www.shopcoburn.com.
Close Up: Coburn has remodeled its website to better segment its growing line of equipment solutions, including their recent addition of several refraction and diagnostic systems, to provide visitors with an easier way to find the product most appropriate to their eyecare field. Originally focused more toward wholesale lens processing, the site now gives equal presentation to ophthalmic care, lens processing, consumables shopping and service.
Key features of the new website include:

• Complete webpages and brochures for Coburn’s new diagnostic line of equipment
• Better integration with Coburn’s supplies and parts catalog of over 6,000 products
• Dedicated sections for lens processing and ophthalmic care
• More comprehensive company contact directory
• Faster and more intuitive navigation from section to section
• Same familiar look and feel

Vital Stats: For special offers or additional information, use the website’s online forms or call (800-COBURN-1).
www.coburntechnologies.com

Product: MyRev Mobile App
Top Line: RevolutionEHR, a provider of cloud-based practice management and electronic health record (EHR) software for the optometric community, is introducing MyRev, a mobile app for RevolutionEHR customers.
Close Up: MyRev enables users to check their patient schedules, and access patient information right from their smartphone. The mobile application is fully HIPAA-compliant by utilizing the same encrypted protocols as the full RevolutionEHR application.
“We are confident MyRev will place more freedom in the hands of our users, especially for doctors who want to check their schedule or patient profiles while away from the office,” said Scott Jens, OD, FAAO, chief executive officer of RevolutionEHR.
Vital Stats: The MyRev app will be available on iOS for iPhone and Android. Free downloadable versions will be available soon from the Apple App Store and Google Play.
www.revolutionehr.com