Product: Polarization Testing on the Smart System
Top Line: M&S Technologies is releasing Polarization Testing on its Smart System.
Close Up: With this uniquely engineered 24” LED monitor and special glasses (included), tests like Enhanced Fixation Disparity, Distance Stereo and Binocular Balance can be performed quickly and accurately.
"M&S has always been committed to bringing high quality, highly accurate computerized vision testing products to eyecare professionals everywhere. The addition of Testing with Polarization adds yet another tool to the already comprehensive features found in the Smart System," said Joe Marino, president.
Vital Stats: Works seamlessly with polarized lenses in the refractor.
www.mstech-eyes.com; (847) 763-0500

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Product: Silhouette’s Focal Point gives all staff online access to ABO Continuing Education exams, educational content to sharpen their professional skills, staff meeting resources and technical training.
Top Line: Silhouette’s Focal Point selection of ABO courses educate ECPs and their staff about dispensing issues, from fitting, measurement and product selection to best practices for staff meetings. The courses on Focal Point were developed by industry leaders and are designed to provide knowledge and insight to help ECPs grow their dispensary.
Close Up: ABO accredited courses include Vendor Selection and Evaluation, Small Talk and Positioning: The Optical Fitting, Selecting Vendors and Ordering Product, Rimless Advantages, Professionalism in Eyecare, Optical Prism and Best Practices for a Staff Meeting.
Vital Stats: Focal Point is available 24/7 and features a number of informative educational offerings. Silhouette will submit CE’s on the users’ behalf to the ABO.
www.silhouettefocalpoint.com

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Product: Solutionreach and MaximEyes Integration
Top Line: Solutionreach and First Insight have streamlined interaction between their two cloud-based platforms through an integration that uses write-back functionality.
Close Up: The direct connection offers users of MaximEyes, First Insight's practice management and EHR software, immediate access to the tools available from the market leader in patient engagement services, Solutionreach. With write-back, MaximEyes users are able to effectively communicate with their patients by utilizing Solutionreach services like automated appointment reminders, customizable patient surveys, personalized newsletters, and many other methods of patient engagement.
The cloud-based Solutionreach service provides solutions to increase office efficiency, manage online reputation and effectively market through social media.
“The partnering of Solutionreach and First Insight will enable MaximEyes users to improve and increase the level of communication between their practice and their patients,” said Jim Higgins, CEO of Solutionreach.
Nitin Rai, president and CEO of First Insight, noted, “MaximEyes patient demographics, appointments, and billing data are uploaded nightly to the Solutionreach server—the bi-directional integration with Solutionreach appointment data transfers the data back to a MaximEyes patient record.”
Vital Stats: Once a practice subscribes to Solutionreach services, First Insight provides the MaximEyes-Solutionreach integration setup at no extra charge to MaximEyes practice management customers (for versions 11.0.3.0 and higher).
www.solutionreach.com; www.first-insight.com

Product: Sensor-equipped hand edger
Top Line: Many hand edgers require a manual switch to turn it on and off. This step is often cumbersome, as the switch is on the side or the back of the edger.
Close Up: Alpha Viana’s new hand edger has a sensor that starts the edger whenever you get close. This allows the operator to leave the edger on all the time and only have it spin whenever they need it, without having to flip a switch.
www.alphaviana.com; (800) 987-6879