Product: Simplicity Coater
Top Line: Coburn Technologies introduces the Simplicity Coater, its latest compact UV hard coating system, which provides a consistent 98 percent yield rate average with select tintable and non-tintable coatings.
Close Up: Built using award-winning technology, the Simplicity coater combines a wash station, coating station and UV cure station in one fully enclosed counter-top design. “Its size and automated functionality make it an ideal fit for small to medium sized labs looking to bring lens coating in house,” said Wendell Slone, manager of Coburn’s Lens Coating Group. “And its programmable control over the coating process makes it ideal for tinting and other specialty applications in larger labs.”
Alex Incera, president of Coburn Technologies, added, “Following the success of our new UV coating offerings, UVMAX, and UVAR, we now have an improved and innovative coating platform that can assure a high yield rate when integrated correctly into existing lab processes.”
Vital Stats:

• Compact 3-in-1 unit combines wash station, coating station and UV cure station
• Small footprint for limited spaces
• Fully enclosed coater to prevent debris in the air from getting onto lens
• User friendly touch screen with simple controls and adjustments
• Programmable controller with multiple recipes for faster, easier coating changes
• Easily check spindle speeds on screen for maximum control of the coating process
• Removable coating module that allows for much easier cleaning, maintenance and switching between coatings
• Utilizes Coburn’s UVMAX (tintable) and UVAR (non-tintable) coatings which both feature excellent adhesion, low viscosity, and unique UV/thermal hybrid chemistry.

Coburn is currently taking orders for the Simplicity Coater. Customer shipments will begin in November, 2013.
www.coburntechnologies.com; (800) COBURN-1

Product: Dragon Dictate Medical for Mac
Top Line: MacPractice, a Dragon Dictate Medical for Mac reseller partner, is releasing Dragon Dictate Medical for Mac to users of MacPractice 20/20. Dragon Dictate Medical for Mac is designed specifically for small- to mid-sized practices to help accelerate adoption of MacPractice’s electronic medical record (EMR) system, MacPractice EMR.
Close Up: Dragon Dictate Medical for Mac also allows doctors to navigate other Mac-based applications beyond the EMR, such as email messages to other caregivers, by leveraging the fastest, most accurate medical speech recognition.  Dragon Dictate Medical for Mac’s speech recognition engine is up to 99 percent accurate out of the box and translates voice into text up to three times faster than most people can type.  The solution also offers medical vocabularies covering more than 90 medical specialties, including ophthalmology.
Vital Stats: The speech recognition technology tightly integrates with MacPractice, offering the following key benefits for physicians:

• Spend more time with patients: Doctors spend less time taking notes, filling out charts and completing documentation with Dragon Dictate Medical for Mac, leaving more time for patient care.
• Create higher quality documentation in less time: Dragon Dictate Medical for Mac ensures proper clinical documentation because it understands the language that health care providers speak, and users can further accelerate dictation by creating macros to insert with frequently used blocks of text.
• Reduce costs, improve efficiency: Practices can eliminate transcription costs and reduce time spent on documentation to achieve faster, more accurate reports, while increasing practice volume and ensuring financial viability.

www.macpractice.com/2020

Product: PECAA (Professional Eyecare Associates of America), the nationwide doctor alliance group, has launched a new website, redesigned to provide a more user-friendly experience and to highlight the organization’s resources for independent ECPs.
Top Line: Reflecting a new logo design, color scheme and refreshed brand identity, the new PECAA site features improved navigation and functionality and it is optimized display on desktop, tablet and mobile devices.
Visitors will find detailed information on all of PECAA’s services and member programs plus a company blog. Blog articles will focus on industry trends and strategies aimed at the independent eye care professional. The website is also a resource for doctors seeking more information on the group and instructions on how to join.
Close Up: Current PECAA Members can login to the site to access extended information on vendor partner programs, member rebates, events and other exclusive member programs. Members can also access the group’s on-demand online education tool. PECAA Member Doctors and their staff can access the online education site, browse a library of accredited courses and earn free Continuing Education credit.
Vital Stats: Since its founding in 2006 by three independent ODs in Portland, Ore., PECAA has expanded from a small, Northwest based organization to a national group. There is no contract required to join and the group offers a range of vendor programs, loyalty rebates, customized digital marketing, financial analysis, education and networking events.
www.pecaa.com

Product: A new website, featuring videos and an online shop as well as a locator for dealers around the world are some of the features of the redesigned Mykita.com. The Berlin-based company will enable online purchases to be shipped only within Germany; international expansion of the online shop is anticipated for 2014.
Top Line: The new website also provides a look behind the scenes at Mykita Haus. A photographic tour through the modern manufactory and four short films illustrate the development process of the handcrafted glasses. The Mykita film was filmed in Berlin over several days and captures the atmosphere at the manufacturer—in addition to daily life and work at Mykita Haus, the company staff and the entire value chain are portrayed.
Close Up: Other films on the new site focus more intently on the production process of the spectacles. The model Coco, a frame made out of stainless steel, and Wynona, an acetate model, are followed by a camera on their path from rough draft to the final presentation in the shop. Chilly Gonzales, a Canadian jazz pianist and long-time resident of Berlin, provides the soundtrack to all the films.
Mykita Mylon and the production of avant-garde high-tech sport glasses is brought to life in its own digital film. Extreme macro and high speed sequences were used to represent the uniqueness of the ultra-light material and the complex manufacturing process.
Vital Stats: The new Mykita website was created in responsive design and adjusts to suit the screen resolution of the respective network device—from smartphone to desktop. The website's integrated shop finder makes it easier to locate Mykita Shops and selected Mykita retailers.
mykita.com