Product: VX 40
Top Line: Visionix has re-branded its popular lens analyzer "Wavelens Pro" to the VX 40. This re-branding effort allows for a streamlined product portfolio, and offers easily identifiable devices made by the Visionix brand. Aside from a new name, the VX 40 also features an updated software platform featuring enhanced prism analysis. This updated software is also available for existing Wavelens Pro customers by emailing contact@briotusa.com; include your account number and the serial number of your device in your message.
Close Up:

• Fully automatic
• Easy to use
• Automatic lens detection
• Complete analysis
• Comparison between progressives
• PD Measurement: Mono/Bino

Vital Stats:

• Weight: 20 lbs
• Screen: 7" LCD
• Sphere: -15D to +10D
• Cylinder: 0 to 10D
• Axis: 0 to 180 degrees

www.visionix.com; (800) 292-7468

Product: Paraoptometric Skill Builder Training Program
Top Line: The American Optometric Association’s (AOA) Paraoptometric Resource Center has made available the Paraoptometric Skill Builder Training Program, a package consisting of three audio CDs that help train optometric staff to run the office and work with patients as efficiently as possible.
Close Up: The Paraoptometric Skill Builder Training Program covers a variety of topics for various job responsibilities in 20-minute units. The “start and stop” feature allows staff to pick up where they left off in their last session. Questions are sprinkled throughout the units, and a final review quiz at the end is used to measure retention of all the information covered on the CD. All three levels of the Paraoptometric Skill Builder Training Program are supported by Johnson & Johnson Vision Care, Inc., through an education grant.
As an AOA associate member benefit— AOA member ODs may enroll their optometric staff as AOA associate members at no charge—the beginner level CD is offered online for free, and discounted member pricing is also offered on the intermediate and advanced level CDs. Bundling options are also available for additional member savings.
According to the U.S. Bureau of Labor Statistics, by the year 2020, the number of ophthalmic assistant jobs will increase by 31 percent, and optician and optical dispensing jobs will grow by 24 percent.
“With paraoptometric job opportunities growing, the Paraoptometric Skill Builder Training Program is a beneficial tool to have in the office,” said Lori Kindschy, CPOT, Paraoptometric Resource Center Executive Committee chair. “When training a new employee, usually either the optometrist or the office manager must take time away from their key responsibilities, and unless the practice has a step-by-step staff training manual, there is room for inconsistency in sharing information from one staff person to another.”
Vital Stats: If you are an AOA member or associate member and would like to order the Paraoptometric Skill Builder Training Program, click here to go to the AOA Marketplace. For questions regarding the program, contact the Paraoptometric Resource Center at PRC@aoa.org or call (800) 365-2219, ext. 4108.
www.aoa.org

Product: "10 Questions to Ask Before You Buy Software" eBook
Top Line: Frames Data has released, “10 Questions to Ask Before You Buy Software,” an eBook written by Tom Doyle, director of key accounts. Whether you are new to practice management software or are looking to switch software, this eBook will help you find the best software for you and your practice, according to Frames Data.
Close Up: Frames Data provides detailed frame information to the optical industry so ECPs can easily manage their business. While working directly with practice management software developers and our customers, Frames Data was able to compile the most important questions you need to ask a software provider. The eBook covers topics such as importance of digital inventory management, sales and inventory reporting to increase profitability, and industry partner integration.
Vital Stats: ECPs can download the Frames Data eBook by visiting here to ensure you have the best software for each individual's practice.
www.framesdata.com; (800) 739-7555; (845) 267-3064 (if calling from outside the U.S.)