Product: HFA3 (Humphrey Field Analyzer 3)
Top Line: Zeiss is announcing the worldwide launch of the HFA3, the next generation in visual field testing and analysis. The HFA3 is designed to accelerate clinic flow while delivering the same gold-standard testing strategies and test patterns.
The HFA3 upholds the Humphrey tradition of accuracy: test results on the new platform are equal to and interchangeable with results from prior generations of the HFA, providing continuity and certainty in the ongoing care of patients.
The HFA3 is the first perimeter to introduce patented Liquid Lens technology, which saves time, simplifies set-up and reduces the possibility of human error in trial lens correction. In perimetry, a trial lens provides the refractive correction needed so each patient can see clearly during the test. The HFA3 replaces the old manual process with a patented Liquid Trial Lens, which automatically delivers the appropriate refractive correction using measurement information entered into the instrument.
Close Up: The HFA3 provides a streamlined and faster workflow with an array of new features designed to:

• Improve confidence in test results with RelEYE, which allows doctors to instantly review the patient’s eye position, at any stimulus point. RelEYE data is available on the instrument and when reviewing test results with FORUM Glaucoma Workplace. It may reveal common testing problems, such as droopy lids (ptosis) or misalignment of the eye relative to the trial lens holder.
• Save time with an intuitive new SmartTouch interface, which reduces the number of steps required for the technician to start a perimetry exam. Faster gaze tracking provides information that helps doctors assess the reliability of test results. The gaze tracker on the HFA3 provides faster initialization and works on a wider spectrum of patients, compared to earlier models of HFA.
• Make test administration simpler, with an easy-to-use kinetic graphical user interface with a full 180-degree field of view.

“The HFA3, together with the other components of the Zeiss glaucoma management offerings, delivers an unrivaled combination of seamless integration and diagnostic performance to eye professionals who diagnose and manage glaucoma,” said Dr. Ludwin Monz, president and CEO of Carl Zeiss Meditec AG.
Vital Stats: Click here to see a video about the Humphrey Field Analyzer 3.
www.meditec.zeiss.com; (877) 486-7473

Product: Digital audio service
Top Line: The Clompus Consulting Group is introducing its first digital audio service designed to help doctors, dentists and attorneys make an emotional connection with consumers on their websites.
Close Up: This unique service analyzes the strategic advantages of professional offices and creates a personalized script for each client. With decades of experience marketing professional services and products, Richard Clompus, OD coaches each client to record their 60- to 90-second audio infomercial. "Professionals can now use their own confident voice to speak to consumers 24/7 on their office websites," said Dr. Clompus.
This new service records audio messages from the privacy of the client's home or office using the internet and a new digital Plantronics USB noise-reducing headset that’s included with the service. No special clothes, hair or make-up required. The audio recording is professionally edited producing a 60- to 90-second broadcast quality mp3 file that the client can embed on their website. The service is easy and affordable starting at $595. Consumers visiting websites with personalized audio messages will hear from the professional why they should chose their office for their services. Audio messages can be refreshed several times a year describing new services and products. This new digital audio service has been recommended by the Block Business Group to its 3000 members who provide eye care throughout the U.S. Many industries will find this digital service an effective and affordable marketing tool by sponsoring audio messaging for professionals who recommend their products and services.

“The audio messages produced by Dr. Clompus have added a new dimension to our web presence. When potential people find us on-line, a deeper connection is made via this unique tool; it adds a depth to our website which we consider a virtual extension of our practice. I strongly recommend this service to anyone interested in taking their web presence to the next level,” said Alan Glazier, OD, FAAO, founder of ODs on Facebook and Shady Grove Eye & Vision Care, Rockville, MD.
Vital Stats: This new digital audio service has been recommended by the Block Business Group to its 3000 members who provide eye care throughout the U.S. Many industries will find this digital service an effective and affordable marketing tool by sponsoring audio messaging for professionals who recommend their products and services.
www.ClompusConsulting.com; (919) 907-0718

For more on Patient Outreach, visit VM’s Intelligent Office

Product: 119-X extended life carbide cutter blade
Top Line: PSI, the exclusive distributor for Diateq Labs, is offering the new 119-X extended life carbide cutter blade from Diateq.
Close Up: Designed for 6E, 6ES, 7E & 7EA edgers, the 119-X lasts up to 800 cuts depending on the lab’s product mix reducing blade costs and more importantly reducing machine and worker downtime due to calibration. These blades work extremely well on extended range jobs and extra thick lenses.
Vital Stats: PSI offers Diateq Lab’s complete line of precision ground milling discs, 2mm diamonds, PCD tools and MEI tools for generating and edging.
www.LookToPSI.com; (800) 237-8154