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Product: ICD Code Selection Tool
Top Line: First Insight Corporation, developers of MaximEyes Practice Management and Certified EHR software for eye care professionals, is now ICD-10 compliant. To help practices can plan ahead and be compliant by the October 1, 2015 deadline, the company is offering an ICD Code Selection Tool.
Close Up: MaximEyes is available on a private, secure cloud or local server configuration. “We’ve made it easy for doctors and staff with our intuitive embedded ICD-10 Selection Tool that provides dynamic search capabilities for both ICD-9 and ICD-10 codes, and unifies the code selection process,” said Nitin Rai, President and CEO of First Insight Corporation. “As you search for new practice management and EHR software, making sure your software is ICD-10 ready now gives you and your staff plenty of time to prepare.”
Vital Stats: Watch a short video at www.first-insight.com/webinar/ICD-SelectionTool-MaximEyes/ICD-SelectionTool-MaximEyes.html. Download a complimentary e-guide, “How to Make the Transition to ICD-10 in a Three-Step Process” at www.first-insight.com/downloads/ICD-10-Planning-a-Successful-Transition.pdf.
www.first-insight.com; (800) 920-1940, ext. 6917


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Product: www.cohensfashionoptical.com
Top Line: Cohen’s Fashion Optical is launching a new website, cohensfashionoptical.com.
Close Up: Optical retailer Cohen’s Fashion Optical’s new website features a modern look and a clean, easy-to-navigate design. Visitors can explore eyewear options, find a store, schedule an exam, see the best offers and discounts, and get important style tips, including determining the best frame shape for their face. The new site also enables Cohen’s Fashion Optical franchisees to promote their business and expertise.
"We are proud to unveil our innovative, new website, which was redesigned to make the experience better for the consumer. It showcases all that Cohen’s has to offer and provides consumers with a one-stop shop for style, eyewear, and eye health information in a sophisticated, clean, and interactive format,” said Sheila Hale, chief marketing officer, Cohen’s Fashion Optical.
The website’s new look reflects Cohen’s Fashion Optical’s new consumer print advertising campaign, “Show Your Style.”
Now incorporated directly onto the new website under the “Eye Health” and “Style Tips” tabs, the Cohen’s Fashion optical blog content also makes style and eye health information easily accessible.
Vital Stats: Key content on the site includes:

• Brands: An inside look at the Designer + Fashion brands in Cohen’s frame selection.
• Products: An educational look at Cohen’s product categories, from eyeglasses and contact lenses to sunglasses and optical lenses. Each category is explained in a consumer-friendly and professional way.
• Eye Health: Providing answers to the key vision health questions patients and site visitors have, from “Why Get an Exam?” and “What are Progressives?” to “Answers to 5 Common Eye Health Issues.”
• Style Tips: A focus on the rules for finding perfect-fitting glasses, pinning down the best frames for each person’s face shape, coloring, and personal style, plus Cohen’s Academy, which delivers information on the anatomy of a pair of eyeglasses.

www.cohensfashionoptical.com

Product: OptiSafe Lens Blocking Pads and Phantom Hydro Pads, THX
Top Line: Phantom Research Labs is introducing two new products: OptiSafe Lens Blocking Pads and Phantom Hydro Pads, THX.
Close Up: OptiSafe Lens Blocking Pads are designed for no slippage. They offer excellent adhesion to all lens materials and slick coatings, according to Phantom Research Labs. The adhesive system implemented in the OptiSafe Lens Blocking Pads provides the appropriate amount of adhesion to prevent slippage while edging lenses, yet the pads are easy to remove leaving absolutely no residue.

Phantom Hydro Pads, THX, are the newest generation of "non-twist" edging pads for super hydrophobic /oleophobic lenses. THX are designed with a dual adhesive system to provide excellent adhesion to the slick surface of the lens, yet are easy to deblock, leaving no residues.
Vital Stats: Online PDF catalog: www.lenscoloring.com/support.htm; Shop online at phantom-research.com/
www.phantomresearch.com; (800) 225-5559