Product: 44R
Top Line: Ultra Optics is announcing the release of their latest innovation, the 44R, a fully automated backside coater. The unit, which Ultra Optics will unveil this month at International Vision Expo West in Las Vegas, is the first of its kind in the backside hard coating industry.
Close Up: Ultra Optics’ new 44R utilizes a robotic arm to pick and place lenses from the work trays into the processing modules of the machine. As the work trays roll in from the conveyor system, the 44R’s bar code scanner reads the work ticket and communicates with the lab’s LMS system to determine how the lenses are to be processed. While the system builds on the robust coating processes of prior Ultra Optics machines, such as the MR III, the Ultra Rx, and others, it incorporates several process improvements to further improve the efficiency and reduce breakage. Breakage rates are reduced by a more complete lens wash process, as well as processing the lenses on the block. Keeping the lenses on the block also provides tremendous support for the lens, effectively eliminating the warpage of high index lenses.
Vital Stats: The 44R includes a mode that calls for a wash only without coating the lens, for improved versatility and value for the lab manager.
(800) 365-9993; www.ultraoptics.com

Product: ODoffice
Top Line: MDoffice is launching ODoffice, a specialized EMR and practice management software program for optometrists. ODoffice incorporates intelligent business rules in the workflow that are based on ideas, inputs and insights gleaned from eye care industry professionals. ODoffice EMR is designed to provide speed, efficiency, and flexibility in patient care while ODoffice Practice Management is built around improving the practice’s bottom line.
Close Up: ODoffice was created for optometrists who wanted MDoffice to adapt to their specific needs, including opticals, refractive disorder management, patient records and co-management with ophthalmologists for complete treatment. Optometry professionals and practices can now rely on ODoffice's unified solution for improved efficiency, increased revenue and fewer medical errors in their practice, according to MDoffice.
Vital Stats: “The 2014 New Technology & EHR Survey” conducted by the AOA revealed that only sixty-two percent of responding optometrists have adopted a complete EHR in their primary practices. MDoffice took this as an opportunity to address this gap by presenting a product that focuses on the needs of optometrists.
ODoffice was launched at the Optometry’s meeting 2015 in Seattle, Wash. on June 24, 2015. The solution was well received by attending optometrists, and their input and suggestions are being incorporated into the product roadmap, MDoffice said.
“We are very excited to launch ODoffice as part of our commitment to invest in developing a specialized product focused on the needs and workflow of the Optometrists,” said Sandeep Sharma, CEO of MDoffice. “We will continue building this product to become the first choice for optometrists.”
www.ODoffice.com; (732) 744-2700

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Product: Zeiss Academy Vision Care
Top Line: Zeiss Vision Care is helping eye care practices achieve their highest potential with the Zeiss Academy Vision Care, a new online campus that helps ECPs develop skills that they can apply immediately in their practices.
Close Up: The Academy course content, developed through extensive discussions with ECP customers, falls into three critical areas of practice need:

• Optical Science. These courses provide the fundamentals of optics, fitting and dispensing for new staff or as a refresher for experienced ECPs.
• Zeiss Products. These courses cover the latest Zeiss products and technologies with an emphasis on matching products to patient needs and communicating benefits that are most relevant to the patient.
• Selling Skills. These courses help ECPs enhance their patient interactions in order to better meet patient needs and increase premium product sales.

The site uses spoken narrative, animation and “gamification” techniques to create a truly engaging and retainable education experience. Much of the sales training, for instance, occurs in role-plays with virtual customers who respond to questions and statements chosen by the course participant. The site tracks progress and allows students to easily pick up where they left off, and provides personalized certificates for courses completed.
“The latest generation of online training has become very engaging, practical and powerful,” said Claude Labeeuw, vice president-marketing, Zeiss Vision Care US. “Because the need for this type of education is never-ending, this investment will benefit our ECP partners tremendously.”
Vital Stats: The academy is available to Zeiss customers 24/7 at www.zeiss.com/e-learning. ECPs can sign-up with their Zeiss Customer Account ID.
www.zeiss.com/e-learning