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Product: DaVinci Pro HD/OCR (Text-to-Speech)
Top Line: Enhanced Vision is launching a powerful new, full high definition desktop electronic magnifier featuring full page text-to-speech (OCR). This allows a person with very limited vision to either magnify small printed text to a larger, contrasting readable format or have a full page of printed text read in a clear audible voice with a push of a button. Multiple documents can be saved and DaVinci Pro can read them to the user at a later date.
Close Up: The key highlight of this device is that it combines two important functions: a high performance 3-in-1 camera for magnification, and full page text-to-speech software. This eliminates the need for two separate low vision devices, reducing cost and desk space.
Vital Stats: Although reading is a prime function of DaVinci Pro, the high-performance camera also rotates to view images at a distance or can point towards the user for a mirror image.
www.enhancedvision.com; (888) 811-3161

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Product: Polaroid Sunglasses UV App
Top Line: Polaroid Sunglasses is launching an international awareness campaign about the risks of UV radiation as well as a UV app that measures UV radiation and alerts the user when it reaches dangerous levels. The free app, called Polaroid UV Alert, is designed exclusively for iPhones and the Apple Watch and is also compatible with iPads and iPod Touch.
Close Up: The UV mobile app is a tool designed for parents, with the aim of prevention and education about protection, since exposure of insufficiently protected eyes to UV rays can cause short- and long-term health problems, especially for children. According to WSPOS (World Society of Paediatric Ophthalmology and Strabismus), “Whenever outside, appropriate UVA/B blocking protective lenses in well fitted, safe frames are valuable for all; particularly in the younger child, adolescent and those who are geographically or medically at higher risk. The lenses should block at least 99 percent of UVA/B light and meet local protection standards.”
The iPhone and Apple Watch app will also include information on Polaroid polarized sunglass lenses and lens technology, in addition to detailed information on UV radiation protection and clear directions on where to buy Polaroid sunglasses. Polaroid sunglasses provide 100 percent UV400 protection, thanks to the brand’s exclusive Ultrasight lenses, which allow only 1 percent of UV rays to pass through up to 400 nm.
Vital Stats: The first Polaroid UV Alert app for iPhones and became available in Sweden, Italy and Spain in June 2015 and is now available in the U.S. for free download from Apple’s iTunes Store.
www.polaroideyewear.com

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Product: Eschenbach Easy Pocket XL
Top Line: Eschenbach’s Easy Pocket XL is a bright LED magnifier that fits in a pocket or purse. It features a larger lens size (75 x 50mm vs. 50 x 46mm) and a new pull-out stand for writing or for use as a hands-free magnifier.
Close Up: Other features include:

• 2.5x magnification
• Aspheric / diffractive hybrid lens
• Choice of two case colors: silver or black
• SMD LED provides bright image and good visibility
• LED never needs changing
• Flat button batteries with a five-hour battery life
• Light goes on and off automatically when the lens is pulled out from case
• Minimal weight, small and compact

Vital Stats: A point-of-purchase display is available and is free with the purchase of six EasyPockets.
www.eschenbach.com; (800) 487-5389