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Product: oDocs Eye Care Kit
Top Line: oDocs Eye Care announced the launch of its pre-order campaign of oDocs Eye Care kit enabling interested clinicians, scientists, optometrists and other health care workers to place an order online via its website.
Close Up: oDocs Eye Care kit is an update driven by customer feedback and is part of the company’s commitment to deliver the latest product updates in a comprehensive manner. “The oDocs Eye Care kit is the first of its kind. Health care providers can now do a comprehensive eye exam in any clinical situation because of its intuitiveness and portability,” said Hanna Eastvold-Edwins, CEO at oDocs Eye Care.
Vital Stats: A comprehensive oDocs Eye Care Kit consists of the visoScope, visoClip and the oDocs Eyecare App, available in the Apple store. The visoClip is a smartphone based anterior segment microscope capable of achieving up to 10x magnification in both diffuse-white and cobalt-blue illumination. The oDocs Eye Care app comes with six standard visual assessment tools and a comprehensive patient e-record management layout. The visoScope, also smartphone based, is a retinal camera capable of achieving up to a 50-degree filed-of-view in a dilated eye.
www.odocs-tech.com; info@odocs-tech.com

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Product: www.CrossbowsOptical.com
Top Line: Crossbows Optical unveils its new image with a redesigned website which includes a user-friendly structure, fresh imagery and a marketing support section for digital lab customers. The new site complements the CrossbowsRx digital design software package with added marketing tools Crossbows Optical customers can use to increase their market share and profitability.
Close Up: When digital labs visit www.CrossbowsOptical.com, they can learn about a wide range of customized designs that include: premium progressives, designs specifically engineered for unique lifestyles and tasks, a customized blended bifocal and custom single vision. The software package (CrossbowsRx) runs as a locally installed program or as part of a cloud-based solution and fully integrates with the laboratory’s management system.
A new video has been added to the website containing an overview of Crossbows Optical, free-form technology, the digital lens process, and the features and benefits of free-form designs for patients.
www.CrossbowsOptical.com now features a secure Marketing Tools site where Crossbows clients can log-in and access product sales aids and fitting guides for any of the free-form designs included in their software package. Labs can customize these materials with their company information and product names to assist their sales efforts. The site includes a patient brochure and waiting room video that briefly outlines the benefits of free-form designs. Labs can distribute these items to their eyecare professional accounts for use in their dispensaries.
“We are excited by our fresh new look and upgraded free-form software offering. Our company story dates back to 1946, and since then we have continuously evolved our ophthalmic products in line with the latest technologies of the day. Now with our relaunched website and added customer support, we are equipped for the future of digital lens manufacturing,” said Mervyn McCrea, Crossbows managing director.
Vital Stats: The website is currently available in English and will soon follow in Spanish, Portuguese and Mandarin Chinese to accommodate Crossbows Optical’s global customer needs.
www.CrossbowsOptical.com

Product: Clarity Free Alcohol Free Lens Cleaner
Top Line: Pen Inc. announced the latest addition to the Clarity family of optical products—Clarity free, a new alcohol-free lens cleaner.
Close Up: Developed and sold by Pen’s subsidiary Nanofilm, Ltd, Clarity Free is designed specifically for consumers who prefer alcohol-free lens cleaners. “Nanofilm has been a leader in lens care for more than 30 years, driving innovation and developing new best-in-class products that meet the changing needs of consumers. Our new alcohol-free product was created in direct response to a customer request. Drawing on our know-how and process experience to make an effective cleaner, we are proud to offer Clarity Free lees than a year later. We expect it to attract strong interest from optometrists, opticians, and other eyecare professionals,” said Krish Rao, PhD, president of Nanofilm.
Vital Stats: Clarity free is safe for all lenses and coatings, and is as effective as the company’s Ultra Clarity and Clarity AR eyeglass cleaners, breaking down skin oils and dirt on contact and offering a streak-free finish. Pen Inc. will begin taking orders in May and the product will be available in 6-ounce and 2-ounce bottles.
www.pen-technology.com; (800) 883-6266