Product: Toric IOL Calculator
Top Line: The new Alcon Online Toric IOL Calculator helps surgeons select the appropriate toric IOL model and power. The calculator includes an optimized user interface and integrates the Barrett Toric Algorithm, which has demonstrated superior preoperative refractive predictability versus other formulas and nomograms, according to Alcon. The algorithm theoretically accounts for posterior corneal astigmatism, calculates patient-specific effective lens position and is designed to improve preoperative refractive predictability by using a centroid value for surgically induced astigmatism.
Close Up: More than 50 percent of patients who undergo cataract surgery have corneal astigmatism ≥ 0.75 D, which is within the range of surgically treatable astigmatism and may significantly limit an optimal visual outcome if left uncorrected. Over two thirds of these patients have a level of astigmatism between 0.75 and 1.50 D making them the most common astigmatic patient type who are often under-served with Toric IOLs. Providing surgeons with the predictive accuracy and increased confidence necessary to meet the surgical expectations of astigmatic patients, including those identified as low-cylinder, is a key focus of the Alcon Online Toric IOL Calculator. In addition to the integration of the Barrett Toric Algorithm, the user interface has been designed to simplify planning and updated to be more intuitive including calculations for the full line of AcrySof IQ Toric IOL models in the selected family, full display of AcrySof IQ Toric IOL models for customized planning, optimized design that is available in multiple languages and easy-to-read printouts.
Vital Stats: The new calculator is free and available online. It is currently available in 33 languages.
www.alcon.com; (800) 862-5266

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Product: Ray-Ban Chromance microsite
Top Line: To support the launch of its Chromance color enhancing lenses, Ray-Ban has created a dedicated microsite showcasing the lenses’ unique effects. Click here to view a travel guide for color seekers including photos of the world’s most colorful and eye-catching places along with breathtaking imagery.
Close Up: Ray-Ban Chromance lenses offer high chromatic contrast and superior quality, allowing higher definition and enhanced color. They combine lightness, flexibility and high impact strength with UV protection, enhanced color recognition and improved tracking in peripheral zones. Chromance lenses also heighten contrasts, colors and contours, filter harmful UV rays and eliminate reflections and glare, resulting in 100 percent enhanced perception for clear, comfortable vision, according to Ray-Ban.
Vital Stats: Special hydrophobic and colored gradient mirror lens coatings improve the lenses’ high performance characteristics.
www.ray-ban.com; (866) 4RAYBAN; (866) 472-9226

Product: www.eyepromise.com
Top Line: EyePromise is ending the year by launching a new website focused on improving the user experience, helping consumers reach their solutions quickly and easily.
Close Up: The site offers a streamlined purchasing experience, robust account management features and a new design that helps visitors access EyePromise’s resources. Although the processes have been simplified, the features have been expanded greatly. Consumers can manage their payments, passwords, Convenience Ship orders and delivery information just as they would on their favorite shopping sites. The products are segmented into categories to make searches easier, and the new look helps create organization and efficiency.
“These are all user driven changes,” said Brad Hogenmiller, senior marketing director at EyePromise. “Mobile friendly ordering, logical account management and finding answers quickly are all hallmarks of a quality website. EyePromise products have been renowned for their quality for years. It's only natural that our online experience should match that same standard.”
Vital Stats: EyePromise offers an extensive line of ocular nutraceuticals that cover a full range of patient needs, including macular health, occasional dry eye, blood vessel integrity and athletic visual performance.
www.eyepromise.com; (866) 833-2800