Product: Zeiss Humphrey Field Analyzer (HFA3) SITA Faster.
Top Line: During the recent 2017 American Academy of Ophthalmology’s Annual Meeting in New Orleans, the Medical Technology business group of Zeiss presented the HFA3 SITA Faster, which reduces visual field testing time by over 50 percent, according to Zeiss.
Validated by more than 25 years of research and clinical experience, the HFA is the accepted standard of care in glaucoma diagnosis and management, with an estimated 25 million HFA tests performed annually.
Close Up: According to a recent report from the Glaucoma Research Foundation, the prevalence of glaucoma is increasing due in part to the rapidly aging population. With this new testing strategy for the HFA3 perimeter, visual field testing time can be reduced by 50 percent, according to Zeiss. Many patients can complete SITA Faster 24-2 testing in about two minutes. Published glaucoma guidelines suggest that many patients may benefit from more frequent visual field testing which may help doctors to detect rapidly progressing patients earlier so therapy can be tailored for each patient. Significantly faster testing could facilitate more frequent visual field testing bringing clinical practice more in line with the current population needs.
Vital Stats: HFA3 connects to Forum with Glaucoma Workplace for on-demand access to visual fields, OCT scans, fundus images, and structure and function exams wherever needed in a practice. Glaucoma Workplace automatically combines relevant information from multi-modalities for a concise report that shows structural and functional exams supporting rapid glaucoma assessment and progression analysis.
www.zeiss.com/med

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Product: Flexon Virtual Reality Sales Tool
Top Line: Marchon Eyewear has created a virtual reality tool to provide its sales representatives and optical accounts an engaging and immersive way to experience the Flexon Eyewear brand, its frames and history. Marchon Eyewear’s sales representatives will begin implementing and sharing the experiential program this month across the U.S.
Close Up: To access the experiential tool, the user needs to download the Flexon Virtual Reality application from the App Store on their iPhone or Android phone and then insert their phone into the custom Flexon viewer, or similar VR viewer.
Once in the app, the user will enter a futuristic “space station,” where they will learn about the history of Flexon and the brand’s different products and their unique attributes. The user will be able to experience the cutting-edge design and technology for which the brand is known, by manipulating the controls on the main digital console. The user can also interact with a hologram of an oversized Flexon eyeglass frame, which can be bent and twisted at the bridge when gazed upon, with just the movement of the head.
“By merging Flexon Eyewear with virtual reality, we have built an engaging, interactive tool to empower our sales force to share Flexon’s unique brand story and educate buyers and ECPs on how and why the Flexon brand stands out from its competitors,” said Thomas Burkhardt, senior vice president, global brands, marketing & design of Marchon Eyewear. “Implementing this exciting technology to support Flexon, one of our best-selling and most innovative brands, creates a winning, powerful combination.”
Vital Stats: Users will also be able to view “Flexon Extreme: Do Not Try This at Home” video series from the brand’s Fall 2017 digital campaign. Earlier this month, the five-part series featured in the app won bronze honors at the Internationalist’s 9th Annual Awards for Innovative Digital Marketing Solutions in New York City.
www.flexon.com; www.eyeconic.com

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Product: Pad Arm Conversion Kit
Top Line: Hilco is releasing the Pad Arm Conversion Kit (#25/200/0000). The kit enables optician and technicians to convert plastic frames to adjustable pad arms in minutes.
Close Up: The kit contains:
• 16 pairs of pad arms
• 16 pairs of nose pads and screws
• Special mounting tool
• Pin vise and drill bit
Vital Stats: The Pad Arm Conversion Kit is priced at $180.
www.hilcovision.com