By Daniel Rostenne, EyeCarePro, CLICK Contributor
Monday, June 12, 2017 12:00 AM
NEW YORK—Looking to shake things up and really engage your patients? Take your marketing off the screen (or the paper) with a live, in-person event. Think out-of-the-box—beyond trunk shows—to create an event that benefits your patients, strengthens your relationships and highlights your expertise.
By WebsiteBuilder (WebsiteBuilder.org), CLICK Contributor
Wednesday, April 12, 2017 11:30 AM
NEW YORK—Online reviews help us decide where/what to eat, what to watch, what to buy and what to sell. They have become an integral part of who we are as consumers and business owners. They have a huge impact on how well businesses do or don’t do.
By Nancy Rausman, EyeCarePro
CLICK Contributor
Wednesday, August 17, 2016 12:14 AM
NEW YORK—The back-to-school season is already in full swing. Some practices even start marketing for this season in July. Online marketing on your website and on social media can help jump-start your campaign to remind parents that your practice is ready to provide care for their children.
By Bonnia Kauffman, CLICK Contributor
Monday, July 25, 2016 12:15 AM
SPARTANBURG, S.C.—Eyes on Henry, an optometry practice based here, faced the challenge of standing out in a competitive market with a large population of college students. The husband and wife team behind Eyes on Henry, Drs. Louis and Janell Martin, did not want to sacrifice valuable time they could be spending with their young family in order to manage their website.
By Bonnie Viera, CLICK Contributor
Tuesday, June 7, 2016 4:15 PM
NEW YORK—Starting a new practice is a huge venture; attracting new patients often consumes more time than doctors have available. Howard Wang, OD, owner and practitioner at Modern Eyes Optometry found himself in this predicament when he opened his practice in Carlsbad, Calif., in 2015.
By Nancy Rausman, CLICK Contributor
Thursday, May 12, 2016 2:40 PM
Your practice website is a powerful tool with the potential to engage existing patients and bring new ones into your door, as well. The key is to make your site clear, comprehensive and user-friendly, specifically by fine-tuning four areas.You or your office manager can make improvements, or contract outside services with experience in making measurable increases in appointments.
By Bonnie Vieira, CLICK Contributor
Wednesday, April 27, 2016 9:15 AM
NEWPORT NEWS, Va.—As owner and practitioner at
N2 Eyes Comprehensive Optometry here, Nathalie Cassis, OD, FAAO, knows the challenges of connecting with new patients. In 2015, she invested in a new online marketing strategy with the help of leading eyecare website and Internet marketing agency, iMatrix.
By Holly Howson-Watt, CLICK Contributor
Wednesday, March 23, 2016 9:15 AM
NEW YORK—Search result visibility competition is fierce, especially for local businesses trying to stand out in local search results. On-site optimization and content marketing are two critical strategies. And, a steady content campaign builds brand trust and credibility over time. However, Pay-Per-Click (PPC) is something that can get patients into your practice immediately.
By Holly Howson-Watt, CLICK Contributor
Wednesday, February 24, 2016 8:10 AM
NEW YORK—From patient education to building your practice’s brand, social media marketing is a must-do for eyecare professionals. Four out of 10 people say that social media influences their choice of doctor or hospital, according to Referral MD, an enterprise cloud-based web application for leading health systems.
By Janet Fouts, CLICK Contributor
Tuesday, December 1, 2015 3:05 PM
NEW YORK—
Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more.
By Janet Fouts, CLICK Contributor
Wednesday, September 2, 2015 12:10 PM
Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources.
By Bob Main, CLICK Contributor
Thursday, June 11, 2015 10:08 AM
If your practice relies on patients that value quality over price, this first bit of data should make you happy. Some 52 percent of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28 percent who make their selection based on other factors like location and price.
By Janet Fouts, CLICK Contributor
Thursday, December 26, 2013 7:18 AM
NEW YORK—Way back in the 1990's, I co-founded a startup online community for the restaurant industry. Ontherail.com was smart, funny, beautifully illustrated and edgy, and we had a rabid subscriber base of restaurant folk.
By Janet Fouts, CLICK Contributor
Wednesday, December 11, 2013 11:18 AM
Tired of explaining why you have a long string of numbers as the URL for
your Google+ page? Then you'll be as excited as I am to hear Google+ is
finally rolling out
custom URLs
for both personal profiles and pages.
By Janet Fouts, CLICK Contributor
Wednesday, November 13, 2013 7:21 AM
NEW YORK—It cracks me up when a client calls and asks me about "this new content marketing thing." Honestly, we're so hung up on buzzwords these days we can't see the forest for the trees!