Mobile has redefined the digital experience, making it better than ever before. In turn people expect more. They gravitate toward brands and experiences that are helpful in the moment and that meet expectations across the customer journey. In fact, 79.1 percent of people say experiences are as important as a company’s products and services. So it’s no surprise that marketers are looking to advanced native formats to make connections on mobile.

Advanced native ad formats build deeper engagement with mobile users. But exactly how?

eMarketer recently took a deeper look to see specifically how Verizon Media native ads drive increased brand awareness, affinity and consideration. Check out their research findings in this infographic.