NAPLES, Fla.—In addition to reading such helpful optical industry publications and websites as Vision Monday, 20/20, Review of Optometric Business and Women In Optometry to keep up with business trends, developments and ideas...sometimes small business owners can be spurred on to action and learn from those who run local businesses in other fields. One such site is Small Business Trends, an online publication for small biz owners and entrepreneurs. With hundreds of expert contributors, Small Business Trends offers a range of tools and resources.

One of its features is 'What Is," a special series of articles and a diverse archive which provides in-depth explanations of business acronyms and business jargon phrases. 'What Is" content includes easy-to-understand stories that talk about shaping business plans, learning about social media, and keeping up with technology trends.