By CLICK Staff
NEW YORK—One out of seven Americans who go online use
Twitter and 8 percent do it every day, according to a February 2012 survey by the
Pew Research Center.
In addition, the number of Twitter users has doubled in the past two years to 15 percent of online adults. Those who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010, probably due to the growing use of smartphones.
The Pew survey found usage is driven by the 18-24 age group, 31 percent of whom use Twitter. African-Americans are also active, with 28 percent using Twitter. Nine percent of cell phone owners in the survey said they used the device for Twitter, but the proportion in the 18-24 age group was higher at 22 percent. The survey found 16 percent of smartphone owners use Twitter on their phones, and 10 percent do so on a typical day.
Twitter usage is highly correlated with the use of mobile technologies, especially smartphones. One in five smartphone owners (20 percent) are Twitter users, with 13 percent using the service on a typical day. By contrast, internet users who own more basic mobile phones are roughly half as likely to use Twitter overall (9 percent do so), and just 3 percent of these more basic phone owners are “typical day” users.
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