By CLICK Staff
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Oliver Peoples is celebrating the brand’s 25th anniversary with the launch of
My.OliverPeoples.com, a site which will launch this week on Sept. 15th to showcase the rich history of the luxury eyewear label and provide a forum for consumers to share their personal experiences. “We are excited to invite fans to join the celebration by contributing their own imagery, media, stories and experiences with the brand,” says Oliver Peoples CEO David Schulte. “We feel that our customers have had unique experiences with Oliver Peoples that should be shared with the rest of the Oliver Peoples community.” In an era of bloggers and street style, the company said, Oliver Peoples has realized the potential of featuring their chic and progressive consumers as the face of the brand. With a customer base who recognizes the luxury label for its understated branding, high fashion styling, and iconic status as a leader in the industry, Oliver Peoples welcomes their fans to share their personal stories and become a part of Oliver Peoples history. The site will be a two-way campaign, a micro site serving as a destination for users to experience the brand on a personal level, offering images, video and text stories.
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