"Your job as a marketer is to serve your customers and to advance your brand story. Some might say their job is, ‘I gotta sell my wares. I gotta drive my KPIs.’ And I would say, ‘I have a responsibility to the people who gave me their email addresses because I’m in the inbox they check many times a day.’"

-Ryan Phelan, a co-founder of Origin Email and marketer with two decades of worldwide experience in online and email marketing, writing recently on Marketing Land.