MILAN, Italy—Luxottica Group (MTA: LUX) and Bass Pro Outdoor World L.L.C., announced they have signed an agreement to roll out the Sunglass Hut retail concept in approximately 160 Bass Pro Shops and Cabela’s stores across the U.S. Sunglass Hut will be the exclusive seller of sunglasses in Bass Pro Shops and Cabela’s locations and e-commerce platforms. The first shop-in-shop experiences will open in May 2018. The full rollout is expected to be completed by the third quarter of 2018, according to a statement from both companies.

The partnership will put Sunglass Hut in front of 200 million annual Bass Pro Shops and Cabela’s customers to offer a selection of premium sports and performance brands and a unique experience of the latest sun lens technologies dedicated to outdoor sports.

Expected sales are projected to be approximately US $100 million annually once all the stores are up and running, according to the announcement.