PINELLAS PARK, Fla.—Nominations for the 2018 Transitions Innovation Awards Program are now open. Industry professionals can submit their nominations until Oct. 31. Through this program, Transitions Optical recognizes loyal partners and individual optical industry professionals from the U.S. and Canada for their commitment to growing their businesses by supporting the Transitions brand over the past year, the company said. Open to independent eyecare professionals and practices, optical industry professionals and educators, national and regional retailers and optical laboratories, candidates must complete a nomination form and detail their 2018 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results in order to be entered.

Nominees can enter more than one category and can self-enter, or be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative.

The six Transitions Innovation Awards categories include:
• 2018 Transitions Brand Ambassador (Individual-only award)
• U.S. Retailer of the Year
• Canadian Retailer of the Year
• Eyecare Practice of the Year
• Best in Training
• Best in Marketing


All finalists in each category will receive a trip for two to the 2019 Transitions Academy, which is taking place from Feb. 3 to Feb. 6, 2019 in Orlando, Fla. where the winners will be announced. Award finalists will be notified no later than Dec. 5, 2018 in order to secure travel plans.

“At Transitions Optical, we recognize that the continued support and success of our partners is vital to our organization,” said Jose Alves, general manager, Americas, Transitions Optical. “We are excited to once again recognize those of our partners who have gone above and beyond in growing their business through the Transitions brand.”

For additional information, visit TransitionsPRO.com/Awards.