MADISON, Wis.—In an ongoing commitment to create the world’s best-in-class electronic health records (EHR) software, Rev360 has named Corey Crawford as its vice president of operations for RevolutionEHR, a leading cloud-based EHR and practice management software for eyecare and the software platform of Rev360. Crawford previously was the director of product management for RevolutionEHR, but in his new role he’ll bring a wealth of industry experience to oversee a fusion of software solutions designed to meet the specific needs of the ECPs who use the product, according to an announcement Monday.

Crawford has worked in product management for such household names as AOL, MapQuest and Gogo (in-flight internet), and in this time has established a track record of delivering enterprise cloud-based solutions in health care and other industries, the announcement noted. It’s this vast experience across many different platforms that uniquely position Crawford to oversee the progression of RevolutionEHR’s software.

“My goal is to synthesize everything into a comprehensive user experience, starting from the time a customer first looks at our product, to purchasing it, to implementing it, to using it, to mastering it. All of those are important milestones in the customer’s eyes,” Crawford said in the announcement. “Pulling it all together into a cohesive experience for the customer is something I enjoy doing and have had a lot of success with.”

Scott Filion, Rev360’s new chief executive officer, said he believes that Crawford has “a tremendous understanding of software SaaS and technology platforms and an ability to transform that into real-world impact to our customers.”

Filion added, “He also has the great skill of taking complex problems and distilling them down to the most basic common denominator to determine the quickest solution. We’re committed to delivering efficiency and effectiveness to our customers, and that’s why Corey’s going to lead the operations side of RevolutionEHR. He’s a doer.”

Crawford is an instrument-rated private pilot and is also a military veteran, having spent six years in the Air National Guard working on F-16 fighter jets as a weapons technician during the Iraq conflict, the announcement noted.