Jamie Chung.
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PINELLAS PARK, Fla.—To bring its new advertising campaign "Live the Good Light" to life for consumers in 2017, Transitions Optical is launching the Good Light Project. The new initiative illustrates what Transitions describes as “the role changing light plays in shaping our days and nights, and some of our most memorable moments.”

Transitions Optical will introduce eyeglass wearers to the Good Light Project online and on social media through a consumer sweepstakes and by partnering with influential Transitions lens wearers including actress Jamie Chung.

“For the first time, we’re talking about harmful blue light to consumers through our new advertising efforts, and our partnership with Jamie Chung will play a big role in how we talk about what harmful blue light is and how Transitions lenses can help,” said Patience Cook, director, North America marketing, Transitions Optical.

“Our goal with the Good Light Project is to spread the message that Transitions lenses can help protect our eyes from both UV and harmful blue light so that we are able to embrace the goodness found in light and live life to the fullest.”

The Good Light Project promotion launched April 21, 2017 and encourages people to share photos of how changing light shapes their days, nights and moments using the hashtag #GoodLightProject. To participate, consumers can upload a photo and optional caption at Transitions.com/GoodLightProject or by posting a photo on Instagram or Twitter using #GoodLightProject and #Sweepstakes by May 25, 2017.

Entrants must follow @transitionslenses to enter via Instagram and Twitter. As part of the sweepstakes, each week for five weeks, three entrants will win a $300 gift card to use toward a local Live the Good Light experience, and be entered to win one grand prize trip to Lake Tahoe or New York City. All winners will also receive Transitions lenses.

Actress Jamie Chung is serving as Transitions Optical’s Good Light Project ambassador, helping to highlight how Transitions lenses help her look and see her best in every light, whether she’s indoors or out. As part of the Good Light Project, Chung and other “influencers” will showcase how they live life more comfortably when they are wearing Transitions lenses and their eyes are protected from harmful blue light and UV rays, Transitions Optical said.

Throughout the year, consumers can share photos that show how changing light shapes their life using #GoodLightProject. More information on the Good Light Project and sweepstakes can be found at Transitions.com/GoodLightProject.