Product: SimplifEyes 1Day daily disposable lens
Top Line: SynergEyes is launching the SimplifEyes 1Day daily disposable lens. SimplifEyes 1Day with Dual Tangible Polymers strengthens the continuum of products provided by SynergEyes to contact lens specialists, and provides access to specialty contact lens technologies previously not available in a daily disposable contact lens.
Close Up: SimplifEyes 1Day lenses are enhanced by Dual Tangible Polymers from Tangible Science, the company that developed Tangible Hydra-PEG for scleral, GP and hybrid lenses. With one tangible polymer coating on the lens surface and another tangible polymer in the solution, the Dual Tangible Polymers are designed to provide enhanced wettable surfaces, less debris build-up and excellent comfort, according to SynergEyes.
SynergEyes reports that during a 2018 pre-launch program, eyecare professionals across the U.S. successfully prescribed SimplifEyes 1Day. Practitioners commented on the positive impact the unique lens brought to their practice. Patients reported all day comfort, lens satisfaction and purchase intent, with comments such as:
• "It's like my eyes are drinking in water...Incredible!”
• “Great vision and comfortable. I tend to wear my lenses 12 to 16 hours a day and these did great even in the evening hours.”
• “Very comfortable to wear, and I was happy to be able to wear them for a longer period of time without irritation or annoyance (10 to 11 hours vs. 7 to 8).”
Four out of five patients trying SimplifEyes 1Day expressed their intent to purchase.
SimplifEyes 1Day lenses are supported by the new MyContactLens Online Ordering System, currently in Beta. The simple, easy-to-use portal is accessible through independent eye care professionals’ practice websites, and can simplify the lens ordering process for their patients. Patients can order an annual supply of lenses or sign up for a lens subscription online from the practice-branded webpage, and have the lenses delivered directly to their home. SynergEyes is now expanding the MyContactLens Beta. Independent eye care professionals can contact their SynergEyes representative if interested in participating in the expanded MyContactLens Beta Program.
Vital Stats: SimplifEyes 1Day is available in powers of +0.50D to +4.00D, and -0/50D to -6.00D in 0.25D steps. The Etafilcon A with Dual Tangible Polymers lens has an ultra-thin edge design and UV blockers. The new lens is currently available in the United States.
www.SynergEyes.com