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Product: A collection of new sun lenses: Human Fiction, Signals, Hardware, ML Opal and ML Iron.
Top Line: Essilor Sun Solution, the Essilor Group division dedicated to sun plano lenses, is releasing in a new sun lens collection for Spring/Summer 2020 that brings together performance and colors inspired by the trends of the moment.
Close Up: Developed in collaboration with the trend-forecasting agency Peclers Paris, the new collections are:
• Human Fiction focuses on motor sport
• Signals is inspired by outfits and helmets
• Hardware represents all the engine colors. Within the range, ML Opal arises from the most electrical green tint and ML Iron is inspired by used raw metals such as tin, nickel and bronze coming from mechanics and vehicle body universe.
These two new lenses are a combination of E-Sun Polarfun lenses and E-Sun Magicoat technology. They offer glare control and better look, protection and style for the wearers, according to Essilor.
Vital Stats: The new lenses are part of Essilor’s “No ordinary lenses” marketing campaign, and are the main character in the “No ordinary stories”: the new communication tool promoted by the company to highlight “No ordinary people” sport experiences. Essilor Sun Solution has selected non-professional athletes who, through crowdfunding, have decided to realize their passion. The company will support them financially and, thanks to the help of their sun brand partners, supply them with the eyewear and lenses that are most appropriate for the special environments and conditions the athletes will be facing. All these stories not only talk about a sport experience but also send a strong message of charity, human rights or personal challenge. Watch the athletes on Essilor Sun Solution’s Youtube channel.
www.essilor-sunsolution.com