Product: iD LifeStyle 3 progressive lens
Top Line: Hoya Vision Care is launching the iD LifeStyle 3 progressive lens in the U.S.
Close Up: The new lens design will offer three variations iD LifeStyle Indoor, iD LfeStyle Urban and iD LifeStyle Outdoor – each one easily fitted based on patient preferences.
“Lens designs evolve as we learn about how patients live with their lenses. In the data collected since the launch of iD LifeStyle 2 five years ago, there was a 70/30 split between the two available designs. That told us one group was too big and there is room for further refinement,” said Nick LaManna, global lens product manager for Hoya Vision Care, North America. He continued, “iD LifeStyle 3’s foundation is our patented Integrated Dual Surface Design technology and we added the Binocular Eye Model and Binocular Harmonization Technology. The combination of the three will provide a significant improvement in patient comfort and adaptation.”
There are three key things to know about the iD LifeStyle 3 design. First, it is built on Hoya’s patented Integrated Dual Side Optics platform. Integrated Dual Side Optics is the first and only method that truly separates the vertical and horizontal components of the prescription to provide patients with maximum comfort, customization and widest field of vision in all viewing zones.
Second, is Hoya’s implementation of patented Binocular Harmonization Technology (BHT) and the Binocular Eye Model. How BHT works is the right and left prescription are treated as individual components to define the required binocular lens design and then the necessary corridor length and progressive power distribution are calculated. Patented algorithms and free form processing technology are implemented to achieve the finished product. The patient benefit is most pronounced for those with anisometropia, a difference in prescription between the right and left eye, which affects 73 percent of presbyopes, according to a Hoya study. The iD LifeStyle 3 lens design with BHT ensures that both eyes receive equal accommodative support, according to the needs of each eye to achieve optimal binocularity which will ensure easy adaptation.
And third is iD LifeStyle 3 has three easy to prescribe wearer profiles to choose from: Indoor, Urban and Outdoor. Indoor places emphasis on near vision focus, Urban wearers enjoy equal focus on all main vision areas, and Outdoor puts it primary focus on distance. A short conversation will quickly determine the design variation that is best suited for each patient. Options for varying the corridor are also available.
Vital Stats: iD LifeStyle 3 is available to order. Local Hoya Territory Sales Manager can provide details.
www.hoyavision.com; (800) 423-2361