Product: HealthySightWorkingForYou.org
Top Line: Transitions Optical is launching a new website that aims to increase awareness of the importance of regular eye exams and premium eyewear options available through a comprehensive vision benefit. Found at HealthySightWorkingForYou.org, the newly updated website provides a wide range of information, educational resources and quantitative tools to reinforce the value of offering—or enrolling in—a premium vision plan.
Close Up: The new website allows visitors to enter one of two portals—one for HR professionals and brokers, and the other for employees—to access a toolkit of customized resources.
• Vision Plan Savings Calculator (for employers): Employers can enter the specific demographics of their workforce to calculate the savings possible by offering a premium vision benefits plan.
• Sight on Savings Calculator (for employees): Employees can enter their age, gender and ethnicity for a personalized report about the eye diseases and vision-related problems they are most at risk for developing. They can also learn more about how a comprehensive vision plan can save them time (in terms of productivity), money (health care-related dollars) and sight.
• Healthy InSights Newsletter: Employers can sign up for this quarterly e-newsletter to stay up-to-date on the latest vision benefits trends, research and resources available from Transitions Healthy Sight Working for You.
• Eyecare Tips: Employers and employees can read more about the unique eye health issues more prevalent in different demographic groups.
• Research Presentations: Employers and Brokers can learn more about their workforce by reviewing key findings from the annual Transitions Employee Perceptions of Vision Benefits survey.
• White Papers: Gain insights into the latest research and perspectives from industry leaders on essential eye health and vision benefits topics.
http://healthysightworkingforyou.org/