LaunchPad: Web Tech Shamir Releases Augmented Reality Mobile App By Staff Friday, December 7, 2018 12:11 AM More ImagesProduct: Shamir Augmented Reality mobile applicationTop Line: Shamir Insight is releasing the Shamir Augmented Reality mobile application, now available for download on the Apple and Google Play Stores. Augmented Reality technology superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. Shamir Augmented Reality is a fun, interactive app that brings 3D animations and optical education to life through the camera lens of a mobile device.Close Up: The app currently features Shamir’s newly released Autograph Intelligence design, and in the future will provide a general understanding of various solutions Shamir offers for eyecare professionals and their patients.“This is a groundbreaking way to provide lens education in our industry, and we are thrilled for eyecare professionals and their patients to experience augmented reality’s impact. It is a great way to learn, because it is educational and entertaining at the same time,” said Mark Becker, vice president of marketing and strategic partnerships.Vital Stats: To download the application, search “Shamir Augmented Reality” in either the Apple or Google Play Store. A tracker card can be downloaded from Shamir’s website and is needed to run the augmented reality experience.www.shamirlens.com; (877) 514-8330